Month: January 2023

Biz Moves: Hyphen Brands, Grapes, Art-E MediaTech, Digital Kong

yphen Brands won the mandate for Morton Foods. The agency will handle the design, communication and digital duties. The agency’s responsibilities would include recommending food initiatives along with renowned chefs and different activations around various kitchens and cuisines of India. (Representative Image: Ricardo Arce via Unsplash)

Keep up with all the key business wins and the account movements

Gaming in 2023: Brands, marketers must promote responsible gaming as part of communication

Celebrity endorsements in the gaming category have already picked up and going into FY24 we should see more celebrity faces for promotions of different kinds of games. Owing to the diversity within the country and the nature of entertainment consumption in India, we will also witness more regional celebrities being onboarded for the effective growth of the respective regions. (Representative Image: Matthew Ball via Unsplash)

From leveraging data to the confluence of key events in sport and festive season, here’s what gaming marketers are watching out for in 2023.

ShareChat’s Chief Commercial Officer quits, DDB Mudra Group bolsters leadership team; CXO Moves at Ather Energy, Reliance Retail and more

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO and Gameloft. (Representative Image: Ryoji Iwata via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.