Month: January 2023

Former Josh country manager Rubeena Singh joins AnyMind Group

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.

Startups, breweries, and creativity: Bengaluru’s bopping to a new buzz

In August 2022, Karnataka Chief Minister Basavaraj Bommai directed officials to identify a suitable place in the city to put up a Unicorn logo. The startup capital of India has the highest number of unicorns in the country. Per media reports, of the 53 Indian startups that became unicorns in 2021-22, 19 are in Bengaluru.

There’s a new energy in the cool climes of unicorn country, which is bustling with new opportunities, especially in the creative business.

Mars infuses Rs 500 crore, says investments in India businesses to continue

Mars Wrigley India makes Boomer chewing-gum, Snickers and Galaxy chocolates and Pedigree pet foods, apart from importing Royal Canin. Mars Wrigley India also offers chocolates, gums and mints such as M&Ms, Orbit and Wrigley’s Doublemint. (Representative Image: Abir Hiranandani via Unsplash)

The maker of Snickers and Galaxy chocolates is testing alternatives to its traditional sales networks as it seeks to make its products more widely available.

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.

BYJU’s Divya Gokulnath shares the story behind the edtech major’s brand colours

The not-for-profit, social impact division of Byju’s currently serves 5.5 million children all over the country. The long-term engagement saw Messi feature in campaigns promoting Byju’s Education For All and began as Messi embarked on his final campaign to win the football World Cup 2022 as captain of Argentina’s national football team. This came after Byju’s bagged the elite and high stake sponsorship deal FIFA World Cup 2022 which was held in Qatar.(Representatuve Image: ryan-quintal via Unsplash)

Co-founder of BYJU’s, Divya Gokulnath shared an image of her at the FIFA World Cup along with the story of BYJU’s purble brand colour.

Hyundai Motor India promotes Tarun Garg to COO

Tarun Garg, who was the director (sales, marketing and service) has been elevated as chief operating officer (COO) who will oversee sales, marketing, service and product strategy.

The company also elevates Gopala Krishnan CS to chief manufacturing officer.

OYO’s Mayur Hola joins Culinary Brands as chief marketing officer

In his previous stint, Mayur Hola worked on big brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. ​Hola's skills range across integrated marketing, leadership, creative strategy, brand development and marketing strategy.(Image source: LinkedIn)

In his new role at Culinary brands, Mayur Hola will be responsible for product innovation, scale, and growth.

India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.