Month: April 2023

IPL 2023: Traditional advertisers set to overtake new-age players in IPL 2023 advertising pie

The long-time sponsor Tata Group, the title sponsor of the tournament, will be promoting their EV offering Tiago.ev during this IPL season. As the official partner, the brand will effectively utilize the Tata IPL platform to not only display the new Tiago.ev across all 12 stadiums but also launch interesting initiatives such as the ‘100 reasons to go.ev with Tiago.ev’ campaign. Conceptualized by FCB Ulka, this campaign focuses on consumers' top mental barriers towards EV adoption and addresses them through a series of light-hearted, relatable instances.(Image source: Indian Premier League (@IPL))

As new-age internet companies adopt a more cautious approach to advertising, traditional advertisers are gearing up to go all out on IPL advertising.

JioCinema’s IPL debut breaks records with 6 crore unique viewers and 2.5 Cr. downloads in a single day

JioCinema's success however isn’t limited to the TATA IPL season alone. The platform also had a remarkable run during the FIFA World Cup, with millions of users tuning in to watch the matches on the platform. 40 billion minutes of watch time was clocked across Sports18 and JioCinema, which continued to be the number one downloaded free app on iOS and Android throughout the tournament.(Image source: Indian Premier League (@IPL))

The record breaking debut of the platform on IPL is another success added to the platform’s sports streaming history after FIFA World Cup.

Bookstrapping: Friends with benefits by Seema Sirohi

The book documents a funny incident about PM Modi’s September 2014 visit to the US, calling it the ‘strangest dinner’ ever hosted by an American President, because the chief guest Narendra Modi didn't eat! He was fasting, while all others enjoyed a three course meal with wine. Officials on both sides marvelled at Modi's ability to stay focused and maintain the visits’ hectic schedule. (Image source: Amazon)

The author touches upon the strained relationship between India and the US, the importance of ‘language’ in diplomacy and pivotal incidents surrounding the visit of former and current Prime Minister Manmohan Singh and Narendra Modi, and foreign minister Sushma Swaraj. Rating: 3.5 stars