June 2023 – Page 13 – storyboard18

Wavemaker appoints Mondelez International’s Sindhuja Rai as its APAC CEO

Wavemaker’s newly appointed APAC CEO Sindhuja Rai, says that the task cut out for her as an APAC leader for Wavemaker is to ensure that they become a lot more strongly engaged and embedded with their clients.

Sindhuja Rai’s new position involves joining Wavemaker’s global executive team as well as the GroupM leadership team ExCo.

New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0

Yaccarino asserts that the success of Twitter 2.0 is a shared responsibility. She calls for thinking big and transforming the platform together. The CEO advocates for questioning assumptions and starting from first principles to build a new future. (Images sourced via Forbes and Twitter)

Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO

Shark Tank judge Namita Thapar calls out The Media Ant for using her picture without consent

Namita Thapar (Image sourced from Moneycontrol)

Namita Thapar criticised an advertising agency for using her picture without authorisation in a billboard.

Storyboard18 Exclusive: Webchutney’s Sumera Dewan to lead Punt Partners’ new creative division

Sumera Dewan has worked with a diverse range of clients, including YouTube, Nestle, Airtel, Under Armour, Tinder, Spotify, Unilever, Platinum Guild International, among others.

Punt Partners, the tech start-up co-founded by Sidharth Rao and Madhu Sudhan in September 2022, has launched a division called Punt Creative.

Is it Peak Fifteen or Peak XV?: Decoding Sequoia Capital’s rebranding and the new, very purple infinity logo

As Ashwini Deshpande puts it, the name “Peak XV”, which is pronounced as peak fifteen represents Mount Everest before it was named that. Referring to the world's highest mountain confirms the audacity, resolve and pursuit of greatness for the team.

Some experts believe that a name and its pronunciation should not need an explanation or a prompt. But there cannot be a blanket rule, writes design agency owner Ashwini Deshpande.

PM Modi wants to do in 10 years what China did in 30 years in electronics manufacturing: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

Apart from the likes of Dell and HP, small domestic players are showing interest in new IT hardware PLI, says the minister for electronics and information technology.

Portfolio Night: What impressed ad gurus?

Jury members felt that this year’s crowd was talented for sure but what genuinely stood out was the hunger to achieve something, the hunger to learn more.

At Portfolio Night, organised by The One Club and co-hosted by BBDO India, DDB Mudra Group and TBWA\India, judges tell Storyboard18 that talent was there for sure, but it was the energy and positivity that swung it for most people.

More changes in Dentsu’s leadership; Roopam Garg of Dentsu X on his way out

Roopam Garg has over two decades of experience in advertising. Prior to this, Garg held senior leadership roles in Publicis Groupe Vietnam and ZenithOptimedia Group India.

Roopam Garg, who had joined Dentsu in 2017, replaced Divya Karani as the chief executive officer in September 2021.

Diageo India appoints Ruchira Jaitly as the chief marketing officer

Ruchira Jaitly has over 23 years of experience in Strategy, Sales, Marketing, Innovation, Business, Start-Up, Impact Business Creation and in Market Consumer & Customer Engagement at Unilever, PepsiCo, Royal DSM, HMD Global (Home of Nokia Phones).

Ruchira Jaitly takes over as CMO at a time when Diageo India has accelerated its innovation and premiumization strategies with a focus on sustainability.

Bang In The Middle’s Prathap Suthan: When we Cannes, we must

June is a month when the Oscar's of advertising is held. In this fun piece, Prathap Suthan, CCO, Bang In The Middle, takes our readers through what really happens in agencies across the world. (Representative image: Park Troopers via Unsplash)

Here’s a cheeky take on the month of June, when the global advertising industry unveils its benevolence, by Prathap Suthan, CCO, Bang In The Middle.