Month: June 2023

The Bournvita brand story: From creating iconic ads to battling unexpected controversy

Over the years, advertising concepts have seen an evolution in Bournvita’s journey. Right from the ads touching upon the product ingredients to the commercials highlighting a sense of purpose, Bournvita has come a long way. (Stills from the ads)

Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.

Watch HDFC Bank’s Ravi Santhanam’s hot take on AI

Ravi Santhanam and his team have started trialling and testing out how new AI tools and applications can help the banking sector. Santhanam opines that it can do a phenomenal job on communication.

Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.

Top creative and media agency heads on how AI will impact the advertising biz

Ajay Gupte, CEO-South Asia of Wavemaker (left), Shashi Sinha, CEO, of IPG Mediabrands (top left), Josy Paul, chairman and chief creative officer, BBDO India (bottom left), Anusha Shetty, chairperson and group CEO, Grey Group (bottom right), Prasanth Kumar, CEO, GroupM Media (top right)

Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.

Pernod Ricard India retains Wavemaker India to handle its media duties

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

Publicis Worldwide India appoints Sumant Bhattacharya as executive vice president – strategy

Sumant Bhattacharya has led stories for numerous brands across various sectors including Google, Nestle, Dabur, Maruti, Himalaya Wellness, Kalyan Jewelers, Absolut, Jameson, World Gold Council, and Sun Pharma, among others.

Prior to joining Publicis Worldwide India, Bhattacharya served as the national head for communications planning at Motivator, a GroupM agency. He also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

Grey Group India appoints Ankit Mathur as group creative director

Ankit Mathur has been recognized on the Social Samosa 30under30 list, served as a Shadow Juror for YouTube. Awards 2022, and holds a degree in Crafting Creative Communications from MICA. He’s also serving as an Adjunct Professor at Miami Ad School, Mumbai.

Ankit Mathur’s last stint was with Dentsu Webchutney as a creative director. He has also worked with other leading agencies like Digitas and McCann group on a wide spectrum of brands.