July 2023 – Page 2 – storyboard18

Meta’s plan with Threads might be bigger than just being another Twitter

Threads, the 20-day-old app, marks an early entry by Meta into the social media arena. However, it currently lacks certain crucial features expected by users, such as a desktop version and post-scheduling for professionals. Recent updates have addressed some limitations, but room for improvement remains. (Image source: Moneycontrol)

Currently, TikTok is that place, minting trends with its entertaining short videos and exerting huge influence over popular music culture. Reels, Meta Platforms’ (META.O) answer to viral short-form video app TikTok, elicited eye rolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival.

Storyboard18 Insider: Gaming the system, clients at shoots, founder’s luxury sneakers, creative czars’ luncheons

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Marten Newhall via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Dentsu Creative wins social media mandate for Dailyhunt’s Xpresso

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

The mandate includes managing social media platforms, creating digital designs, and executing content marketing strategies for the brand.

Omnicom Media Group elevates Deep Singh as national head of strategy

Deep Singh has over 17 years of experience in the fields of advertising, media, brand, process consulting and teaching. Before joining PHD, he was leading the strategy product at Mindshare for its North and East regions.

Deep Singh’s responsibility will include addressing the strategic requirements of OMD and PHD India’s key clients, followed by leveraging the agency’s future-facing offerings to help clients unlock new potential and build a strong, strategic foothold for Omnicom Media Group in the market.

Ex-COO of Swiggy recollects when he won a Pepsi contest and Aishwarya Rai visited him

Actor Aishwarya Rai with Vivek Sunder at his friend's house during the Pepsi campaign. (Image by @saurabhjain1099 via Twitter)

The meeting lasted 15 minutes but as the news spread, Vivek Sunder said he realised that Pepsi basically marketed itself by making its customers work.

Maruti Suzuki Q1 Preview: Volume growth, price hikes, richer product mix to aid earnings

Shashank Srivastava is transferred from the position of Head – Marketing & Sales to ‘Member Executive Committee’ and Partho Banerjee becomes Head – Marketing & Sales. (Image source: Moneycontrol)

In terms of sales volumes, there is an estimated 6 percent growth year-on-year, reaching 4.98 lakh units.

Biz Moves: Havas Media, BBH India, Supari Studios, Team Pumpkin, and W+K India

Havas Media Network has been chosen as the media agency-on-record for jewellery brand Joyalukkas where the agency will take charge of driving the media duties for Joyalukkas across all offline channels, encompassing television, print, radio, cinema and out-of-home (OOH). (Representative Image: Philippe Gras via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Exec movements at Google, GroupM, Dentsu, Ogilvy, Disney+Hotstar and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Madhav Chinappa, Jose Leon, Dhurv Dhawan and Nikhil Rastogi)

Executive moves in the world of brands and agencies.

Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

TikTok’s rise is meteoric. Yes, it’s creating a new generation of celebrities – many of whom are younger than the YouTubers who came before them. But the rise of TikTok has wider ramifications, arising from the fact that it was made by, and is still owned by, a Chinese company. (Representational image by Alice Donovan Rouse via Unsplash)

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.

Strategy broadening its territory: Mark Sinnock, global CSO, Havas Creative

Mark Sinnock, global CSO, Havas Creative. (Image sourced via Havas website)

We caught up with Mark Sinnock, global chief strategy, data and innovation officer, Havas Creative speaking about how a strategy guy goes about planning in this ever changing world and how has the relationship between advertiser and consumer changed.