July 2023 – Page 33 – storyboard18

Generative AI: Myntra reimagines Rekha as Barbie. Online users question ethics

Barbie, which was manufactured by American toy company Mattel in 1959 is today 64 years old, still a favourite among children and widely loved and remembered. (Image source: Myntra via Instagram)

With the help of Generative AI, Myntra accomplished the task of turning iconic Indian actress Rekha into Barbie ahead of the film Barbie’s release on July 21.

CXO Moves: Exec movements at Microsoft, L’Oréal, Carat, Nykaa, Mastercard and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anant Maheshwari, Saloni Shah Javeri, Manasi Narasimhan and Sanjay Sudhakaran)

Executive moves in the world of brands and agencies.

Biz Moves: Saatchi & Saatchi Propagate, Rediffusion and Sociowash

Saatchi & Saatchi Propagate has won the digital mandate of Enamor where they will be responsible for managing Enamor's digital brand solutions and generating buzz around their new product launches. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: Surrounded by idiots by Thomas Erikson

The book stresses upon some of the useful tips on how to put teams together, which is dependant on which colour in the behavioural spectrum people belong to. (Image source: Amazon)

The book touches upon how most of us are a combination of two colours, and how communication happens on the terms of the listener. The author, Thomas Erikson also stresses upon the importance of body language, and how useful it is to learn how to deliver negative feedback. Rating: 3.5 Stars.

Infosys founder Narayan Murthy on punctuality, building culture, and being a compassionate capitalist

Narayan Murthy Murthy recalled that during the time of annual report preparation, his employees would be in the office until 4 am for five to six days, and he would go character by character through it. (Image source: Moneycontrol)

Narayan Murthy was speaking at the Moneycontrol Startup Conclave held in Bengaluru on Friday. He was in a conversation with his son Rohan Murty, who is also a founder of Soroco.

Microsoft’s president Anant Maheshwari steps down

Anant Maheshwari joins Honeywell from Microsoft, where he served as president and chief executive officer of Microsoft India.

Anant Maheshwari, who has 25 years of experience, his resignation comes at a time when restructuring is taking place at the top level management at Microsoft.

ICC Men’s World Cup Ad Rates Revealed

JioCinema will offer fans live coverage in 11 languages catering to the diverse linguistic preferences of viewers across the country. (Representative Image via Unsplash)

Ad rates for ICC Men’s Cricket World Cup go up to Rs30 lakh/10 seconds.

Mast & Meh: Uncle Chips, Angel One, Bank of Baroda, Kerala Tourism

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Meta-Threads: How brands reacted to Twitter-rival Threads’ launch

Brands seemed to be having a gala time with their first day on Meta’s Threads app. (Image by Karsten Winegeart via Unsplash)

Brands including Zomato, Netflix, Sony, Tatacliq, and Zepto among others came up with witty posts on Meta-owned Instagram’s Threads app.

Weekly Shorts: The role of micro-influencer platforms in efficient influencer marketing

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.