July 2023 – Page 4 – storyboard18

Meta plans retention ‘hooks’ as half of users exit Threads app

Meta also indicated that it will continue to invest in artificial intelligence (AI) and the metaverse.

One of the retention hooks included people on Instagram viewing important Threads.

Coca-Cola teams up with ICC for men’s cricket World Cup 2023

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

Coca-Cola will embark on many brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.

Pro Panja League gets Sunny Deol to add more celebrity muscle

The founders of Pro Panja League, Parvin Dabas and Preeti Jhangiani are well known Bollywood actors so it is not surprising that they collaborated with Bollywood for the first season of the league.

The campaign film features, Sunny Deol, in an arm-wrestling match against Pro Panja League athlete Sanjay Deswal.

Two name changes later, this smallcap firm seeks to rebrand itself as ‘AI services’ provider

87 percent plan to increase their use of generative AI in the next year (Representative Image: Hitesh Choudhary via Unsplash)

The company, which is into real estate, property and infrastructure development, is seeking to change its name to incorporate the latest buzzword – artificial intelligence.

Govt spent Rs 408 Cr on publicity in 2022-23: Anurag Thakur tells Rajya Sabha

The expenditure on publicity in 2023-24 has been Rs 43.16 crore as on July 13, 2023, Thakur said. The total expenditure since 2018-19 on publicity amounts to Rs 3,100.42 crore. (Image via Unsplash)

The expenditure on publicity in 2023-24 has been Rs 43.16 crore as on July 13, 2023, Thakur said. The total expenditure since 2018-19 on publicity amounts to Rs 3,100.42 crore.

Netflix plans to restructure its advertising partnership with Microsoft

The ad-supported plan was launched by Netflix in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. (Image by ibault Penin via Unsplash)

Netflix partnered with Microsoft in 2022 to provide technology and sell ads on its behalf, in part because Microsoft offered to pay a “revenue guarantee,” reported WSJ.

Catch you on the ‘flip’ side; The increasing popularity of foldable smartphones

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

In less than five years, foldable smartphones have gone from gizmos purchased by wealthy gadget freaks to stable everyday use devices.

Dairy Milk unleashes the power of AI for it’s new campaign

Cadbury Celebrations' endeavor not only tugs at our heartstrings but also celebrates the essence of every individual. (Still from the ad)

In a world of 8 billion individuals, each with their own quirks and charms, we’ve all sung the same old birthday song at least a thousand times. But Cadbury Celebrations has embarked on a daring journey to transform this mundane tradition into something extraordinary and deeply personal.

Lesser-known facts about the “soon-to-retire” Air India Maharaja

After Amul's' ‘Girl’, Air India’s Maharajah stands as the most successful mascot of the Indian advertising for having entertained India with its cheeky one-liners. (Image source: Forbes India)

After Amul’s’ ‘Girl’, Air India’s Maharaja stands as the most successful mascot of Indian advertising for having entertained India for decades with his global adventures. Last year, the airline brand, whose operations were taken care of by the government, came under the wings of the Tata Group. But, in a few months, the airline will bid a permanent goodbye to the mascot which once represented royalty and hospitality.

Hotel essentials: Rooms, Wifi, restaurants… and EV charging stations

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

One add-on, small and mid-sized hotels are looking to incorporate is EV charging stations as not only will they generate revenue, but will ensure repeat customers, who would have more time to spend at hotels, while getting their vehicles recharged.