Month: September 2023

Poonawalla Fincorp rolls out ‘Log toh Sawaal Karenge Hi’ campaign

This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, other benefits and to consider transferring their high interest loans to Poonawalla Fincorp. Borrowers can also check their credit scores with Poonawalla Fincorp without any charges.

With this new campaign, Poonawalla Fincorp highlights how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores.

TIPS appoints Hari Nair as chief executive officer

Joining ByteDance in 2019, Hari Nair led the South Asia region for music partnerships and licensing for all ByteDance, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc.

Hair Nair will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry.

MSO’s need to be registered to provide their own programming services: MIB

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Applicants have been asked to adhere to guidelines issued by the MIB on November 30, 2022 regarding platform services offered by MSOs.

Paperboat’s Neeraj Biyani launches new skincare brand Asaya

With the current melanin-rich skin products making up less than $100 Million, in a $6 Billion-worth skincare market in India, the industry forecasts predict a 20 percent share in the next 5-7 years. (Representative image by Christin Hume via Unsplash)

Asaya has raised about $0.5 Million from angel investors and the founders themselves, but in the next 4-6 months, Asaya aims to raise $1.2 Million in commitment to catering for the melanin-rich women across the country.

Shivani Behl moves on from Pureplay Skin Sciences

Shivani Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.

Shivani Behl had led the beauty and grooming company as chief marketing officer.

Myntra’s misleading push notification; a new controversy in social media land

the question that has been raised as a result of this campaign is if announcing the demise of a brand is a good marketing strategy. (Representative Image: Daria Nepriakhina via Unsplash)

Myntra’s push notification title read, “Elevated heart rate detected?” The reason below the title was “It’s coz of the *product* you liked | Hurry! Shop it today on Myntra.” This notification has sparked some buzz on the internet and most of it isn’t favorable for the brand.

Humans of Bombay Row: Outrage against HOB and founder Karishma Mehta as the OG page Humans of New York calls it out

Brandon Stanton's tweet went viral and fuelled the backlash against Karishma Mehta, founder of HOB. Several users were also surprised to learn that the platform is monetised and to the extent it is.

Humans of Bombay (HOB) approached the Delhi High Court requesting for an injunction to prevent People of India (POI) from sharing or using its content. The lawsuit revolved around the similarity of content by POI.

IBDF prepares for annual meeting and leadership elections

IBDF's September 22 board meeting charted AGM plans for October 31.(Image sourced from Moneycontrol)

In the previous annual general meeting held on November 18, 2022, K Madhavan, who currently serves as the Country Manager and President of Disney Star India, secured a unanimous re-election for the position of IBDF President.

Tea and wellness brand Vahdam launches its first ‘Experience Store’

The announcement comes at a time when Vahdam India has recently launched its second-largest category after tea, i.e., spices, with Michelin-awarded chef Vikas Khanna as its brand ambassador.

This strategic move aligns with the brand’s omni-channel strategy and global expansion plans and capitalizes on the rising demand for premium tea and wellness products in India.