September 2023 – Page 22

Madison World appoints Manish Menon as vice president – human resources

Manish Menon has worked for organizations like GroupM, Alembic Pharma, Parle Agro, and Viu (OTT) before joining Madison World.

In this role, he will work closely with the leadership to craft and execute the People & Culture strategy and spearhead the Talent team’s efforts.

Coca-Cola’s Maaza launches premium segment with Mango Lassi in new campaign with Ananya Panday

The upcoming campaign edition, releasing during the month of Valentine's, delves into the essence of love, depicting Ananya experiencing moments of joy while sharing affectionate words with her cherished green companions, her plants. (Image sourced from News18)

Conceptualized by T&P (as a part of OpenX from WPP), the new TVC featuring Panday conveys “Rush Nahi, Sip Karo” to the audience, a message that encapsulates the essence of Maaza Magic’s core product proposition.

Festive season: 84 percent Indians planning to expand budgets this season

Vasuta Agarwal says that women are also prioritizing themselves on top of their shopping list while making festive purchases. It is a significant cultural shift that sees self-love gaining importance.

InMobi’s Vasuta Agarwal shares insights on how brands can spark conversations in the festive season .

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Deloitte collaborates with Amazon Web Services

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The joint initiative with AWS will support Deloitte India’s long-term vision of expanding its generative AI practice to enable businesses implement and garner value for enhanced innovation and growth.

If you wish to reach a younger, more tech-savvy, audience, it has to be through gaming and esports: Piyush Kumar

Piyush Kumar, founder and CEO, Rooter, said, "Game streaming has existed and grown independently of esports. A case in point is that despite no offline esports tournaments happening during the pandemic, game streaming has become a popular way for professional esports players and upcoming gamers alike to play and connect with their community."

Esports IPs in India are setting new viewership records. In the recent BGMI Master series, Rooter garnered 84.8 million views across platforms.

“We will scale our organics portfolio in a short time”: Amul’s Jayen Mehta

"It's a very interesting time for not only doing what we've been doing at Amul but also building something new which will be even bigger and more lasting in times to come." - Jayen Mehta.

GCMMF’s managing director in-charge, Jayen Mehta, spoke about Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition. In the cricket Asia Cup, Amul was doing promotions on the ground and television. For Women’s IPL, the brand was the beverage partner for three years. Amul has plans to tie up with teams for the cricket World Cup too.

Things you may not know about Madhu Sapre, Milind Soman and their controversial Tuff Shoes ad

Both Madhu Sapre (left) and Milind Soman (right) were chosen by Tuff Shoes for the print campaign because of their athletic and tough figures.

The ad in which the duo featured faced backlash for being obscene. The case was dragged for 14 years.

BalleBaazi rebrands to SportsBaazi; introduces new campaign with Zaheer Khan

The ad films feature former Indian cricketer Zaheer Khan.

SportsBaazi also announced the launch of the “LIVE Mein Hai VIBE” campaign to introduce the “Watch and Play” category of skill games on its platform to elevate user engagement.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.