Month: September 2023

boAt withdraws sponsorship from Canadian-Punjabi singer Shubhneet Singh’s upcoming Mumbai tour

The upcoming concert of Singh is part of the Cruise Control 4.0 event, which is 'Asia's biggest cruise festival' aboard the Cordelia Cruise. Singh, who has become popular with songs like 'Elevated', 'OG', and 'Cheques', boasts over 3 million subscribers on YouTube. (Image source CNBC)

The controversy has risen from allegations of his support for Khalistani separatist elements. Even Virat Kohli, who had admired Singh on social media has unfollowed the singer on Instagram post the controversy.

Boomlet Group appoints Anish Saha and Ayushi Rai

Anish Saha has worked across brands including Zee Entertainment and GroupM, in senior roles. Ayushi Rai worked with brands such as Zomato and Times Internet. (From left to right: Anish Saha and Ayushi Rai)

Anish will be working towards building and shaping the verticals of Boomlet Group. Ayushi Rai is tasked with identifying and capitalising on undiscovered opportunities in the world of influencers and content creators.

Lenovo releases short film with comedian Abish Mathew to raise awareness about millet economy

Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ (Image by @abishmathew via Twitter)

This project shines a spotlight on stories of local farmers who are revolutionizing the millet economy through Lenovo’s smarter technology and support from student volunteers.

VDO.AI launches Dexter to leverage Generative AI algorithms

Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.(Representative Image: Hitesh Choudhary via Unsplash)

Dexter leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalized, contextually relevant, and visually stunning content.

MIB asks TRAI to include giving TV distributors autonomy for bouquet pricing issue in consultation paper

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

MIB has written to the TRAI Secretary to take into account AIDCF’S proposal to allow TV distributors autonomy to break broadcast bouquets.

Arpan Jain moves on from VMLY&R Commerce

Arpan Jain started his career with WizFx Advertising, and went on to work at Pinnacle Health Care, Candid Marketing, Wizcraft International Entertainment, DDB Mudra Group and Geometry Encompass.

Previously, Arpan Jain held the post of an executive creative director at the same agency. He has worked across agencies like DDB Mudra Group.

Wondrlab’s WYP has won the creative mandate of Kapiva

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The account was won following a multi-agency pitch.

Zee-Sony merger to take place by December this year

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

If the proposed merger materialises, it will bring together over 70 television channels, video streaming services, as per reports.

L&K Saatchi and Saatchi bags the integrated creative account of Dunkin’ India

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin’, while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin’s social media and digital content strategy.

Nestle picks WPP Openmind as its media agency in Europe

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind.