Month: September 2023

CG Corp Global’s FMCG brand, WAI WAI India, signs up Ayushmann Khurrana as brand ambassador

WAI WAI has strategically decided to foster a stronger connection with the emerging generation, encompassing young adults, teenagers, and working professionals. As the sole standalone brand producing pre-seasoned noodles, colloquially referred to as ‘Brown Noodles,’ WAI WAI is set to introduce a transformation to the market.

Under the theme and tagline “WAI WAI Wala Taste”, “this collaboration aims to celebrate the distinctive flavor, taste, and seasoning that has endeared WAI WAI to its enthusiasts,” the company said.

Tata Motors to create an exclusive retail experience for its EVs with Tata.ev

The branding will also serve to differentiate ICE and EV versions of the same model.

The new branding Tata.ev will also serve to differentiate ICE and EV versions of the same model. The intent is to create an exclusive retail experience for EVs, confirms Vivek Srivatsa, head of Marketing, Sales and Service Strategy at Tata Passenger Electric Mobility Ltd.

Bookstrapping: Madam President – The Biography of Droupadi Murmu by Sandeep Sahu

The author Sandeep Sahu asks the question whether Droupadi Murmu's candidature was meant to puncture the narrative that tribals have a distinct religion of their own by suggesting that they're actually Hindus. (Image source: Amazon)

In Madam President by Sandeep Sahu, the author touches upon the nomination of Droupadi Murmu as a presidential candidate, her attributes, practical workings of the presidential elections and more.

Can Royal Enfield’s new Bullet counter the competition from marquee brands?

In terms of brand visibility, there’s no beating Royal Enfield. Especially in rural India, where it continues to have aspirational appeal. (Image sourced from Moneycontrol)

With the mid-size, premium motorcycle segment witnessing stronger growth than ever before, market leader Royal Enfield may have to step-up its game. But which way are consumers likely to lean?

Global news orgs ask lawmakers to protect their copyrights with ChatGPT, Open AI

Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages. (Representative Image: Mohamed Nohassi via Unsplash)

Top global news organisations are asking regulators to facilitate compensation for the AI-centric use of their published news content by tech giants.

Finfluencer Abhishek Kar admits to giving ‘buy’ and ‘sell’ calls in disguise, violates SEBI norms

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

This reveals the manner in which unregistered people sell investment advice to get subscribers for their trading courses.

Harish Bhat on new book ‘Office Secrets’ and the joys of being able to laugh at ourselves

Harish Bhat, brand custodian, Tata Sons, mentioned, "The hustle culture has become part of many of our lives, regardless of our age. Hustling is Gen-agnostic, if you ask me. One good way of striking a balance is to try to excel in whatever you do, without constant comparison with others, and without seeking to impress others. In an interesting story in Office Secrets, I have referred to this as JEDI – which is an acronym for Just Excel, Don’t Impress."

In this exclusive interview, the bestselling author and the brand custodian at Tata Sons discusses his love for writing and gives valuable advice on the healing power of doing nothing, not taking our corporate avatars too seriously, and finding balance in the age of hustling.

MAdtech Point: Break down and rebuild the legacy digital advertising system

‘In 2023 despite GDP having grown at 7.3 percent, AdEx seems to have grown at only 10 percent which is the lowest growth Indian AdEX has seen in the last 6 years, except the COVID year,” the report added. (Representative Image: Eleni Afiontzi via Unsplash)

Existing digital ad and marketing systems cannot afford to find money to rewire themselves. It will be an outside job. But whose job?