Month: October 2023

Meesho to undergo organisational restructuring; Megha Agarwal to replace Utkrishta Kumar as CXO

Megha Agarwal, who is at present CXO, growth, will step into his shoes. When Agarwal assumes her new role, her previous role CXO, growth will be split into three categories. They are user growth, product quality and net merchandise value retention (NMVR). These roles will be allocated to executives at an internal level, stated the report.(From left to right: Utkrishta Kumar and Megha Agarwal)

Utkrishta Kumar will be stepping down in January in order to set up his own fintech company.

Brain Matters: Is a celebrity endorsement still worth it?

In a world where everyone is a celebrity of some intensity, the hero is only the narrative. In the absence of one, the narrative of gossipy investor news, thousands of crores in losses, crappy workplace ethics are louder and catchier than whatever narrative getting Messi as a brand ambassador during the Wold Cup can weave. (Representational image by Randy Tarampi via Unsplash)

Once upon a time, celebrities stood out and pinned our senses to them. They anchored brands into consumer memory, because of the brain’s very same need to amplify the bizarre. But there is nothing bizarre about the celebrity anymore. If anything, they’re now mundane, write Prakash Sharma and Reshma Tonse.

Bharti Airtel promotes Shashwat Sharma as COO

Shashwat Sharma joined Airtel in 2018 as chief marketing and brand officer and has been credited with the brand's resurgence in recent years.

Previously, Shashwat Sharma was the director – consumer business, CEO DTH.

Los Angeles 2028 Olympics: IOC Session approves inclusion of cricket, four more sports

Prime Minister Narendra Modi inaugurated the 141st Session of the International Olympic Committee (IOC) in Mumbai on October 14, and announced India's commitment to host the 2036 Olympics. "Indians are very excited about hosting the Olympics Games. India will leave no stone unturned in organising the 2036 Olympics," said PM Modi during his address to the IOC Session delegation. "This is a dream of 140 crore Indians. We want to fulfil this dream with your support. We are willing to host the 2029 Youth Olympics. I am sure India will get constant support from IOC," PM Modi added. (Representative Image: Bryan Turner via Unsplash)

Los Angeles Olympics: Baseball/softball, cricket, and lacrosse makes a comeback at the LA Olympic Games, while flag football and squash will make their Olympic debut.

India records highest ever passenger vehicles sales in September quarter, shows SIAM data

The car maker’s move comes at a time when the EV penetration in passenger cars continues to hover around 1.5-2%, according to the Federation of Automobile Dealers Associations (FADA). (Image sourced from CNBC)

India’s passenger vehicle sales rose to 10.74 lakh in the July to September quarter, the highest ever in a quarter, from 10.26 lakh in the corresponding quarter the previous fiscal, SIAM data shows.

68 per cent women take charge of festive shopping; 27 percent have more savings leading up to this festive season

As per the report, approximately 65 percent of people witness an uptick in their spending during the latter half of the year, people in their browsing stages often spend between 1.5 to 2 months in the research phase. Representational image via Unsplash)

36 percent of survey respondents express their commitment to stocking up on traditional sweets and snacks.

Tiger Analytics: Generative AI has improved productivity

Mahesh Kumar, founder and chief executive officer, Tiger Analytics, said, "Tiger Analytics was started in 2011 and since then, we have witnessed a lot of changes in the work of traditional data science and data engineering. In the post-Covid era, the demand for and adoption of these technologies has increased significantly with the entry of cloud." (From left to right: Mahesh Kumar and Pradeep Gulipalli)

Mahesh Kumar, founder and chief executive officer, and Pradeep Gulipalli, co-founder and chief executive – India, Tiger Analytics, explain why the company is rebranding itself.

YAAP onboards Karan Arora as revenue head

Throughout his career, Arora worked with brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others.

Karan Arora was the former vice president at Korra Worldwide Advertising.