Month: October 2023

GroupM and Criteo enter into a partnership to bolster omnichannel commerce media capabilities

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

As commerce media continues to accelerate, Criteo and GroupM plan to evolve the partnership by looking at strategic opportunities across media-buying capabilities and insights to drive predictive decision- making.

Business travel gateway between Asia and Australia soars; opportunities for Australia lie in ASEAN region

Bookings from Asia which included China, Japan, Singapore, and Malaysia took off by a whopping 83 per cent – a near doubling of demand between the two continents. (Representative image by Raimon Klavins via Unsplash)

According to the Australian Government Department of Foreign Affairs and Trade, the trade interests are inextricably linked. Australia’s two-way trade with ASEAN is greater than their trade with Japan or the United States, passing AU$178 billion in 2022.

YouTube says it has not detected child abuse content after MeitY notice

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube has submitted its formal response to the IT ministry after it issued notices to various platforms on October 6, directing them to remove CSAM content from their respective platforms.

DS Group in talks to acquire Great India Place mall for Rs 2,000 crore

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

The bid by Noida-based DS Group is a strategic move to expand into the premium retail and hospitality sectors.

How Panasonic Life Solutions is ‘loading and lighting’ it right for World Cup & festive season

According to Sunil Narula, The electrical equipment category has been buoyant over the last couple of years, and it has also connected to where the country is progressing, especially in terms of the overall increase in demand for real estate. The initiatives taken by the government in terms of housing for the lowest strata of the country has helped.

Sunil Narula, senior vice president, marketing and sales, Panasonic, shares his insights on influencer marketing strategy, customer trends, market needs and more.

Quotient Ventures’ Vector Brand Solutions wins the brand and communications mandate of Birla Pivot

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.

Apple’s iPhone no longer commands the highest smartphone market share in China, say analysts

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

China accounts for nearly one-fifth or 19% of Apple’s overall sales and is its most significant overseas market.

Tim Cook on why Apple launches new iPhones every year

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Addressing Apple’s environmental initiatives, Cook shared that Apple’s aim is to be copied in this regard.

Zee, SUN TV continued to face pressure in September quarter due to weak ad spends

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

The second half of FY24 is expected to bring some respite, thanks to the onset of the festive season and the 2023 Cricket World Cup. Chawla expects to see a gradual recovery in Zee and Sun TV’s advertising revenue, as FMCG companies have started ramping up spending, while new-age companies remain under pressure.