Month: October 2023

Here are IAA India Chapter’s members for managing committee FY 23-24

Currently, A India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers, said Avinash Pandey.

The list of members was decided during the first meeting of the managing committee chaired by re-elected president, Avinash Pandey, chief executive officer, ABP Network.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Netflix to launch ‘Netflix House’ offering themed dining, shopping and immersive fan experiences

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix House will feature rating installations as well as ticketed shows based on popular Netflix shows and movies. It will also feature restaurants that will serve food from unscripted shows. Expect everything from casual burgers and fries to high end dining, desserts and spirits.

Aditya Kanthy to lead Omnicom Advertising Services in India

Aditya Kanthy began his career in Mudra in 2003 as a strategic planner, taking on various responsibilities over the years.

The respective creative agencies within the group – DDB, BBDO and TBWA – will maintain their current branding in the Indian market.

The Coca-Cola Company and Pernod Ricard partner to launch Absolut Vodka & Sprite

We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company,” said James Quincey, chairman and chief executive officer of The Coca‑Cola Company. (Image source: The Coca-Cola Company via LinkedIn)

The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024, including the United Kingdom, the Netherlands, Spain and Germany.

Cricket World Cup: Aman Gupta’s boAt makes India’s first AI music video with Vishal Dadlani

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

To celebrate the spirit of cricket in India, during ICC World Cup, boAt has launched an AI music video with singer Vishal Dadlani

Juicy Chemistry enters into a partnership with Assiduus Global

As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global's technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates. (Representative Image: Constantin Wenning via Unsplash)

With Assiduus Global’s platform, Juicy Chemistry will be able to integrate with various marketplaces such as Amazon, eBay, Walmart, and other channels.

Zerodha’s Nithin Kamath marks first venture into sports industry; invests in Game Theory

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Game Theory has secured $2 million from people including Nithin Kamath’s Rainmatter, Rohan Bopanna, WEH Ventures, Prequate Advisory, and notable angels, including Balakrishna Adiga.