October 2023 – Page 13

X to charge $1 a year for posting content. ‘Death of Twitter,’ say users

New users who would not wish to subscribe will only be able to view and read posts, watch videos and follow accounts. (Representative Image: Rubaitul Azad via Unsplash)

X (formerly Twitter) will start charging new users in New Zealand and the Philippines a subscription fee of $1 for posting tweets or interacting with other posts.

IndiGo hopes to fly high in festive season after international route expansion

IndiGo has codeshare partnerships with eight airlines. The partnerships are with Qantas, Air France, KLM, American Airlines, Qatar Airways, and Virgin Atlantic. (Image source: Moneycontrol)

IndiGo, the largest airline in terms of market share and fleet size in India, has added over 20 international routes in the past six months.

Global smartphone sales decline for the ninth consecutive quarter: Report

According to Counterpoint Research, there has been a decrease in smartphone sales during the initial months of the year, and a persistent sluggish pattern is anticipated in the upcoming months. (Representative Image: Rodion Kutsaiev via Unsplash)

Xiaomi, OPPO, and vivo rounded off the top five smartphone manufacturers, all of which experienced YoY declines. In Q3, these companies strategically focused on consolidating their presence in key markets such as China and India while slowing down expansionary efforts in overseas markets.

BBH bags the creative mandate of upGrad

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

The account was won post a multi-agency pitch.

Disney’s India hairy tale: A dive into exit speculations, negotiations, prospective buyers

It all started in July 2023 when the news of Disney actively considering strategic alternatives for its India business started doing the rounds. (Representative Image via Unsplash)

As chatter around Disney Star heightens, take a look at who is in fray for Disney’s assets in India.

AirAsia CEO receives flak for attending management meeting shirtless

The Malaysian entrepreneur’s picture shows him receiving a massage at his desk while attending the virtual meeting. (Image by Tony Fernandes via LinkedIn)

In a deleted LinkedIn post, he shared, “Got to love Indonesia and AirAsia culture that I can have a massage and do a management meeting.”

Brands buzzing with excitement as cricket returns to Olympics after 123 years

The only time cricket featured in the modern Summer Olympic Games was at the 1900 Paris Olympics, where there was only a men's category and Great Britain claimed the gold medal. (Representative Image: Jametlene Reskp via Unsplash)

For categories like automobiles, cricket will be a natural fit, given its strong affinity with the sport. The only time cricket featured in the modern Summer Olympic Games was in 1900.

Wunderman Thompson no more: WPP merges agency with VMLY&R

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Jon Cook becomes VML Global CEO and Mel Edwards VML global president.

Voice-based communication, a high engagement medium in low internet areas of UP and Bihar: Kantar and GroupM

The report highlights that the usage of mobile surpasses that of television, especially in regions with limited media access. (Representative Image: Vojtech Bruzek via Unsplash)

As per ‘Communicating with many Bharats’ report released by Kantar and GroupM, voice based search is more prominent. amongst older age groups and males. This is because, it offers high engagement across these two states.