Month: October 2023

ASCI’s Manisha Kapoor calls out Linkedfluencers

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

National Skill Development Corporation partners with Coca-Cola India to launch Super Power Retailer Program

The Super Power Retailer Program will offer industry-specific skills such as customer management, inventory and stock management, financial management etc. that are tailored to the professional needs of retailers.

The initiative focuses on providing training to small and micro retailers, equipping them with the knowledge and skills needed to better understand consumer behaviours and their preferences.

VAHDAM’s global chief marketing officer Sneha Beriwal quits

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

Professionally, Beriwal is on the lookout to advise early stage founders looking for help on brand and marketing thinking. She is also keen to speak with private equity and venture capital firms and explore how can she can use her operative skills in helping them and their portfolio companies.

HDFC Bank’s Vigil Aunty in the face of storm

This backlash highlights the challenges brands face in navigating cultural sensitivities and symbols in their campaigns. (Still from the commercial)

The recently rolled out campaign featuring ‘Vigil Aunty’ led to backlash over her bindi resembling a stop sign.

Amul’s ‘Be more Milk’ campaign reaches New York’s Times Square

Amul is not the only brand to have featured on the Times Square billboard. Storyboard 18 earlier reported that brands like Classplus - an edtech startup, homegrown short video app Chingari, content marketplace Pepper Content and life insurance company ICICI Prudential have advertised on the Times Square billboard. (Still from the video)

Amul’s 15 second campaign will run on a billboard at Nasdaq MarketSite 20 times every hour.

77 percent are familiar with conversational AI: Accenture

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

As per Accenture’s 17th annual Life Trends report, 42 percent of consumers would be comfortable using conversational AI like ChatGPT for product recommendations, completing tasks at work (44 percent) and wellness and healthcare advice (33 percent).

ICC Cricket World Cup: Mastercard releases a new anthem featuring brand ambassador Mahendra Singh Dhoni

Mahendra Singh Dhoni is seen recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy. (Stills from the anthem)

Powered by Mastercard’s sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless).

Rolls-Royce to layoff 2,500 in CEO’s ‘fit for the future’ plan

At the beginning of the COVID-19 pandemic, Rolls Royce was among the corporations that let go of a large number of employees. Currently, the company employs about 42,000. About half of them are in Britain, 11,000 in Germany and 5,500 in the United States. (Representative Image: Joe Darams via Unsplash)

CEO Tufan Erginbilgic, a former British Petroleum top executive, had said that Rolls Royce was a “burning platform”.