MeitY issues memorandum to combat online misinformation ahead of upcoming elections; plans for a stronger legal framework under consideration.¯
Month: October 2023
Madras High Court to rule on Google Play service fee dispute
Allegations by the litigants claim that Google, leveraging its dominant market position, enforces ‘unconscionable and arbitrary’ conditions.
Coca-Cola’s Arnab Roy says the cola major’s marketing spends at an all-time high
The Coca-Cola Company spent Rs 737.97 crore on advertising and promotions in FY22, as per business intelligence platform Tofler.
L&K Saatchi and Saatchi has won UPES On’s integrated creative mandate
L&K Saatchi & Saatchi will manage the brand’s mainline creative, while its digital arm, Saatchi & Saatchi Propagate, will handle the brand’s digital presence and strategy.
Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker
Media maven Ajay Gupte on what it takes to be innovative.
Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age
Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.
Nita Ambani champions inclusive Olympics vision at 141st IOC Session in Mumbai
Addressing the gathering at the historic event held at the Jio World Convention Centre in Mumbai on Saturday, Ambani shed light on India’s boundless potential, particularly in the realm of sports.
PM Modi says India keen to host the Olympics in 2036
PM Modi suggested that hosting Olympics on the nation’s own land has been the dream of 140 crore Indians for years now and added that the country wishes to fulfil this dream with IOC’s support.
Can AI-powered voice payments for UPI transactions impact India’s digital payments?
Voice-based payments are new but could change how we shop. Users can now begin payments in chat or message conversations, turning regular interactions into fast cash transfers.
Sony looking at acquiring Disney’s India business amidst Zee merger delay: Reports
Discussions between Sony and Disney are seen as part of Sony’s contingency strategy, considering the possibility of a prolonged delay or current merger agreement with Zee Entertainment Enterprises Ltd going south.