October 2023 – Page 18

2View camera carpets used for branding for the first time in India during World Cup

Brands that have been leveraging this technology this year are MRF, Aramco, Mastercard, Booking.com, and IndusInd Bank.

The 2View cam carpet displays two different logos from two different camera angles on the same spot on the field, thus doubling the inventory and the monetisation opportunity.

DPI is like salt. You don’t see it, but food isn’t tasty without it: Protean e-Gov’s Gaurav Ramdev

Gaurav Ramdev, CMO of Protean eGov Technologies.

The CMO of Protean eGov Technologies talks about the reasons behind Protean’s rebranding, the launch of its first-ever campaign in over 28 years, the services the organisation offers, and how it impacts consumers.

MAdtech Point: India stack for India’s advertising technology stack

This data is available to but for $5000 per set on BreachForums, a dark net marketplace. (Representative Image: Mohammad Rahmani via Unsplash)

The utilities offered by the India Stack today, can help a developer build a full-fledged consumer engagement platform, where the Aadhaar protocol performs eKYC, UPI deployed to enable commerce and DEPA ensures that the consumer’s data is used only with their consent.

Sleep economy: How Sheela Foam plans to help Indians sleep better

Nilesh Mazumdar, chief executive officer, Sheela Foam, highlighted, "The primary objective of the campaign is to establish brand salience that sets us apart from competitors. We aim to ensure that our brand is not only top-of-mind for consumers, but also evokes a sense of brand love."

Sheela Foam recently introduced its latest campaign, ‘Did you sleep well,’ which stands out from others in the category by opting not to use celebrities. Their strategy, centred on empathy, is what they believe sets them apart.

CXO Moves: Exec movements at Madison Media, Xiaomi, RPG Group, Enormous and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Rob Norman, Manu Kumar Jain, Anant Goenka and Azmat Jagmag)

Executives move in the world of brands and agencies.

Biz Moves: Tilt Brand Solutions, BigTrunk Communications and PAD Integrated Communications bag mandates

Lendingkart, a NBFC has appointed Tilt Brand Solutions, an advertising agency and part of Quotient Ventures, as their communications partner for their upcoming campaign. (Represengtative Image: Simon Moog via Unsplash)

Keep up with all the key business wins and the account movements.

India-Pakistan Match: MakeMyTrip hits a six with its Homestays ad?

The ad is a simple print ad. However, it makes use of humour, memes and a little bit of roasting to give the ad a good flavour. (Image sourced from X via @bcci)

This ‘sorry not sorry’ advertisement, conceptualised by creative agency Enormous for MakeMyTrip has created a massive buzz on the internet today, being shared by the likes of ex-cricketer Virender Sehwag as well as Ashneer Grover, co-founder of CrickPe.

Indians are shifting towards appreciating quality over quantity: Shweta Jain of Diageo India

Shweta Jain, chief business development officer, Diageo India states, "Our vision is to encourage a large segment of our consumer base to enhance their dessert experiences by topping them with the delightful taste profile of Baileys. To achieve this, we are collaborating with influential figures in the desert space—participating chefs, renowned influencers, and talented Indian sweet home chefs who are reimagining traditional Indian sweets."

Whether enjoying a quiet evening or celebrating with friends, there’s a desire for better drinks and a more nuanced overall experience in India, said Diageo’s chief business development officer.

Tere Sur Aur Mere Geet: Lata Mangeshkar in conversation with Anirudh Chawla

Like in every industry, there are those who don’t get their due. Lata Mangeshkar makes special mention of music composer Jaidev for whom she sang ‘Allah Tero Naam.’ Timeless trivia, states the author Anirudh Chawla. (Image source: Amazon)

In the book ‘Tere Sur Aur Mere Geet’, the author Anirudh Chawla touches upon the late singer mentioning about music composer Jaidev, her inability to sing for late actor Dilip Kumar, a compilation of the late singer’s ‘personal playlist’ towards the end and a lot more.

Maruti Suzuki’s Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more.