October 2023 – Page 5

Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance

Co-marketing campaigns with our mother brand SBI are an important part of our strategy, says Rathin Lahiri of SBI General Insurance

Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.

Gender disparities widened in the film and streaming industry in 2022: Ormax Media

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

As per the report, across streaming and theatrical, incremental increases of no more than 3 percent were seen in editing, cinematography, and directing.

Zivame brings out Check Yourself Out campaign to raise breast cancer awareness

The "Check Yourself Out" campaign has taken shape across Zivame's network of 165+ stores throughout India. Zivame has placed Pink Ribbons and co-branded stickers, on the mirrors in their fitting rooms.

Zivame harnesses mirrors to encourage women to perform self-examinations for early breast cancer detection.

Prestige Group rolls out Dussehra campaign; touches upon home buying anxiety

The campaign draws parallels to home buying anxiety often faced by prospective homeowners. (Still from the campaign)

The campaign celebrates the spirit of Dussehra of triumphing good over evil.

Explained: The rise of finfluencers and how guidelines for them evolved

In August, the Advertising Standards Council of India revised its guidelines for finfluencers and health and nutrition influencers. The guidelines for finfluencers stated that influencers could offer investment-related advice only after getting registered with SEBI and they must display their registration numbers alongside their name and qualifications. (Representative Image: Towfiqu barbhuiya via Unsplash)

Storyboard18 decodes the rise of finfluencers and SEBI’s norms to regulate them.

Meta Earnings: Revenue uncertainty for 2024 overshadows strong results; stock drops over 4%

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta CFO Susan Li told investors on a call that the revenue outlook for 2024 is “uncertain.”

Mark Zuckerberg reports doubling of click-to-message ad revenue in India year over year

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

Zuckerberg highlights successes and strategies during earnings call

‘Finfluencer’ openly flouts norms, implies over 11,000% in a year

Mohammed Nasir or Md Nasir, who has a following of 69,400 on Twitter and of 3.65 lakh on YouTube, has been advertising an algo that is “expected” to deliver weekly profits of around 10 percent. (Representative Image: Micael Navarro via Unsplash)

Md Nasir, with a following of over 4 lakh across various platforms, even advertises his WhatsApp channel where he offers trading calls.

Asian Paints Q2 preview: Paint major to report moderate revenue growth on monsoon, delayed festive season

As per Kotak Institutional Equities, prices of Tio2 Anatese declined 25 percent YoY, while that of Tio2 Rutile and Tio2 Dupont slid 20 percent and 6 percent, respectively, on a YoY basis. The three types of TiO2 refer to the form in which TiO2 is found. (Image source: Moneycontrol)

The paint major is likely to clock a 62.9 percent year-on-year (YoY) growth in net profit, at Rs 1287.4 crore.

Diwali IPO Rush: Half a dozen companies expected to go public; all eyes on Tata Tech, Mamaearth

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

Honasa Consumer (Mamaearth) and Cello World will open for subscription on October 31 and October 30.