Month: October 2023

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.

Why investing in open internet is imperative for brands in India

In contrast to the open internet, social media platforms that operate within closed ecosystems lack transparency and objectivity, making it difficult to evaluate the performance of a campaign. (Representative Image: Jadon Kelly via Unsplash)

This can act as a strategic move to future-proof advertising approaches, align with changing consumer trends and harness innovation in the ad tech industry.

KPMG CEO Outlook 2023 survey: Investing in generative artificial intelligence top priority for business leaders

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)

Despite the concerns regarding geopolitical and environmental challenges, CEOs across the world, including those in India, remain optimistic about their growth prospects. They see opportunities in mergers and acquisitions (M&A) as a means to enhance their market presence and capabilities.

Zomato can rise up to 16% from current levels, say analysts at Kotak; here’s why

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Analysts see the food delivery firm’s gross order value growing at 19% CAGR over FY23-26 even as its Blinkit and Hyperpure businesses show promise.

Luxury carmakers on course to hit record 45,000 units in annual sales; post double-digit growth in Jan-Sept 2023

Saudi Arabia is accelerating, attracting investments of major luxury brands; and Australia has provided fertile ground for growth. (Representative Image: Devon Janse van Rensburg via Unsplash)

Automakers including Mercedes, Audi, BMW, JLR and Volvo have sold around 33,000 units during the first nine months of this year as against 36,000 units sold in 2022.

Byju’s CFO Ajay Goel quits, to head back to Vedanta to oversee demerger

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

Byju’s said it has made new appointments in its finance function, with Pradip Kanakia as senior adviser and Nitin Golani, currently the President-Finance, who will take charge as India CFO.

Mamaearth parent plans Rs 1,700-cr IPO on Oct 31; Honasa aims at Rs 10,500-cr valuation

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

Honasa Consumer, co-founded in 2016 by the husband-wife duo of Varun and Ghazal Alagh, attained the unicorn status when it raised $52 million at a valuation of $1.2 billion in a fundraising round in January 2022 led by top VC firm Sequoia Capital.

IPG Mediabrands’ UM appointed as global media AOR for General Mills

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

UM will look into strategy, planning, buying, analytics, performance, and commerce efforts across 35+ markets of the brands of General Mills which include Pillsbury, Nature Valley and Cheerios.