October 2023 – Page 9

Why advertising veteran Rob Norman is cautious about AI

Rob Norman has extensively worked in the area of digital marketing and has strong points of view on some of the recent buzzwords, like artificial intelligence (AI).

AI, in terms of the generative creation of text and video, will allow the infinite segmentation of ads to match the infinite segmentation of media. AI in both forms will also be used to abuse and confuse, says Rob Norman, former global head of digital at GroupM.

CXO Moves: Exec movements at Wavemaker, Jio Studios, Meesho, Bharti Airtel and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Vidyadhar Kale, Prerna Jha, Shashwat Sharma and Shivani Singh Deo)

Executives move in the world of brands and agencies.

Biz Moves: BBH, L&K Saatchi and Saatchi and Vector Brand Solutions win mandates

Creative agency BBH India has won the creative mandate for upGrad, an integrated learning, skilling and workforce development company. (Representative Image: James Thomas via Unsplash)

Keep up with all the key business wins and the account movements.

Chinese authorities raid WPP-owned GroupM office in Shanghai, execs detained: Reports

On Friday morning, the chief executive officer and country managing director, Patrick Xu was also detained by the authorities for questioning. (Image source: WPP and GroupM)

The WPP executives are being questioned by Shanghai police.

IndusInd Bank launches new campaign for its financial super-app ‘Indie’

The app leverages advanced analytics to provide personalized insights to its customers and aims to usher in a revolutionary new way to bank and make finance easier, safer and much more engaging than traditional banking apps.

This brand campaign centres around the theme, ‘Everyday Banking shouldn’t feel like a battle,’ and showcases day to day struggles people have with banking depicted by ancient warriors, differentiating itself in the clutter of various ads being run during the ongoing Cricket World Cup.

53 percent CMOs in India state that sustainability is an essential component of their brand: GfK

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The latest global GfK report shows that 34 per cent of marketing leaders in India see sustainability as integral to their business operations, though it may not be as central to their marketing efforts.

Dabur India faces legal trouble, lawsuits filed in US and Canada

The verdict not only brings clarity to PPL's legitimate business operations but also sets a significant precedent in the Indian copyright landscape. (Representative Image: Wesley Tingey via Unsplash)

Namaste Laboratories, Dermoviva Skin Essentials and Dabur International, have been sued over allegations that its hair relaxer products contained chemicals that caused ovarian cancer, uterine cancer followed by other ailments.

Honasa Consumer’s Mamaearth pays homage to the spirit of womanhood through new campaign

The film begins with a montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then transitions into the hands of the artists crafting Durga sketches and paintings using Mamaearth’s makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner.

PepsiCo’s Doritos rolls out ‘Har Bite Mein Blast’ campaign for its new introduction ‘Doritos Dinamita’

The Doritos Dinamita ‘Har Bite Mein Blast’ campaign will be brought to life through a 360-degree surround campaign. (Stills from the campaign)

The film features a bunch of campers who are stranded in the middle of nowhere but saved by the bold move of the youngest in the group.

Durga Puja 2023: How nostalgia became an irreplaceable factor in advertising campaigns

In 2021, Durga Puja was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. (Stills from the campaigns)

Be it the beat of the dhak, the dance steps of Dhunuchi, the sound of Ulu Dhwani or the idols of the Goddess with mesmerising eyes, ‘nostalgia’ has been the vital factor which has played its role in spreading a campaign’s message and making it stand out in the eyes of the audience.