Month: November 2023

MeitY mulls new regulations to combat deep-fakes menace: Breaking

The rule-drafting process, set to commence immediately, aims to establish clear guidelines and penalties for both platforms hosting AI-generated synthetic content and individuals uploading videos featuring deepfakes.

Deepfakes have emerged as a new threat to democracy, said IT Minister Ashwini Vaishnaw. MeitY to take action against deepfake menace and has rules in the works.

Britannia rolls out a new campaign featuring Ravi Shastri

In collaboration with Mindshare India, Britannia brings together India’s passion for the sport with Ravi Shastri’s expertise offering witty and amusing responses to fans’ questions.

The campaign allows users to engage with Ravi Shastri during the ongoing cricket season and receive ‘Golmaal’ advice through personalized video responses

How changing technology will allow new age marketers to connect with Bharat

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

Priya Narasimhan, head of revenue and partner growth at PhonePe, Ajay Dang, president and head of marketing at Ultratech, Snehil Khanor, Director, Truly Madly, MVS Murthy, CMO, Federal Bank and Milind Pathak, chief business officer, Routemobile talk about the evolution and impact of tech in marketing.

Wedding season to spur alcohol demand with beer growing faster than spirits: Nuvama

Shares of liquor manufacturers like United Spirits, Radico Khaitan, and United Breweries have gained 12-28% over the last six months. (Representative Image: engin akyurt via Unsplash)

According to Nuvama Institutional Equities the return of events and weddings to pre-COVID levels is poised to catalyse a surge in alcohol consumption, marking a positive shift in consumer behaviour.

ShareChat elevates Gaurav Jain to chief business officer

Gaurav Jain, chief business officer, ShareChat and Moj stated, "Advertising will remain our very big focus because we believe that with the consumer base we have, we can offer a lot of it to advertisers of all sizes in the country. We also have a micro-transactions business in which users of Moj can show their gratitude to their influencers by giving them a token. We as a platform charge some platform fees so that is another source of monetisation."

Gaurav Jain was the head of emerging business and ShareChat and Moj.