Month: November 2023

Hyundai India launches Samarth programme for differently abled

The automaker has partnered with GoSports Foundation & Samarthanam Trust for the Disabled to provide all-rounded support to people with disabilities. (Image source: CNBC-TV18)

The company intends to create awareness towards the differently abled. Shah Rukh Khan who is the brand ambassador will launch films on the programme along with the automaker. Hyundai will also make all its dealerships and workshops friendly for the differently abled including the website.

Microsoft unveils Outlook Lite with SMS, local language support for Indian users

The app also simplifies SMS messaging, organizing messages into categories such as transactions, promotions, and personal interactions. This streamlined inbox helps users stay on top of important information and reminders for appointments, travel bookings, bill payments, and gas bookings. (Image source: CNBC-TV18)

Currently, the app supports Hindi, Tamil, Telugu, Marathi, and Gujarati, with plans to add more languages in the future.

Truecaller India receives five million fraud complaints every day, says MD

In September, for instance, Google Cloud partnered with the Ministry of Electronics and Information Technology (MeitY) to train 1,000 government officials and provide 1 lakh cybersecurity certificate scholarships to learners. (Image source: Moneycontrol)

With over 250 million users, India is Truecaller’s largest market. With 350 million members worldwide, it makes money through subscription services, advertising, and verified business listings.

Wavemaker appoints Chris Worsley as global performance lead

Chris Worsley will be responsible for delivering performance strategy for Wavemaker’s global clients, collaborating closely with global GroupM Nexus leadership.

Chris Worsley joins from Dentsu’s iProspect where he held the position of UK Group managing director and led the agency’s global performance clients.

Diwali festive sales see surge in online shopping, premiumisation; K-shape recovery continues

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

The trends from traditional channels and major e-commerce platforms reinforce the K-shaped recovery in the economy, where items of mass consumption are still struggling, whereas growth in premium products and modern trade channels continues to surge.

India’s a cricketers-loving nation, not a cricket-loving nation: Kohli, Sharma get brand love after WC loss

According to media reports, TV ad spend of the tournament grew by 25 percent over the 2019 edition. The tournament in total has been able to garner ad spend of Rs 2,200-2,300 crore (including TV and digital). The sectors that spent the most on advertising were fast-moving consumer goods (FMCG), consumer durables, and e-commerce. (Pictured: Mohammed Shami and Rohit Sharma; Image source: twitter.com/BCCI)

Kohli and Sharma may see a 30-40 percent hike in endorsement fees; bowler Mohammed Shami’s endorsement fees have doubled.

Satya Nadella says governance needs to change at OpenAI

Aaron Levie, CEO of cloud storage vendor Box, notes that Nadella has made Microsoft more open to customer needs. (Image source: CNBC-TV18)

Microsoft CEO Satya Nadella highlighted the need for governance changes at OpenAI after CEO Sam Altman’s sudden removal. Nadella assured continuity in AI research and partnership but uncertainty lingers over Altman’s role.

Indian consumers one of the most optimistic globally: BCG’s 2023 Global Consumer Sentiment Report

Globally, the BCG research found, 83% of consumer resilience is driven by micro factors, compared to just 17% for macro factors. (Representative Image: Shashank Hudkar via Unsplash)

The report claims that although macro concerns dominate the news and the noise, they are not the primary drivers of consumers’ spending or their ability and willingness to save.

Aditya Roy Kapur signs on as brand ambassador for Marico’s Beardo

The billboard encouraged people to vote for their preferred look using a QR code that redirected them to a polling website. With no context provided, the website hinted at a bet.

This campaign aimed to harness curiosity, social media engagement, and influencer marketing to achieve its objective of reinforcing the bearded look of Aditya Roy Kapur as the consumer preferred persona and Beardos’ reason for signing him on as an ambassador.

Misleading Ads: Supreme Court issues stern warning to Baba Ramdev’s Patanjali

A bench comprising Justice Hima Kohli and Ahsanuddin Amanullah said they were not convinced of the plea and have asked Ramdev and Balakrishna to appear once again before the court at the next hearing of the case on April 23. (Image source: Moneycontrol)

Patanjali Ayurved could face fines of up to Rs 1 crore on each product for making false claims and misleading ads against modern medicine.