November 2023 – Page 16 – storyboard18

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.

Unravelling the packaged food marketing space with ITC Foods

Ready-to-eat never really took off in India. But now the ready-to-cook segment is growing. People don’t want the full thing to be made but want frozen snacks, cut vegetables in frozen form, curry pastes, and ready-to-use dips and sauces. This outside-in phenomenon is about not ordering outside food via Swiggy or Zomato but replicating that food at home, said Shuvadip Banerjee.

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Foods, on the festival season, why it did not advertise in the World Cup, genAI and more.

Workers in rural India are receiving 20 times their minimum wage: Karya

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

Nitin Jerath, head of design at Karya, an ethical data company, sheds light on using technology to help bring people out of poverty.

Opportunities in India are much greater than in many other markets: Wavemaker’s Global CEO Toby Jenner

Global CEO Toby Jenner Jenner calls India a growth market. “We see the economy growing in double digits, we see our industry growing in excess of that,” he adds.

Storyboard18 spoke to Jenner and APAC leader Sindhuja Rai on the sixth anniversary of Wavemaker and the way forward.

Intel’s Gayatri Makhijani Ray joins Unilever as head – digital hub

Gayatri Makhijani Ray began her career at MTV Networks and went on to work across DDB Tribal, Rediffusion Y&R, Yahoo and Amazon.

Previously, Gayatri Makhijani Ray led Intel Corporation as head – brand, creative and media.

TV news data protocol remains unchanged: Weekly data access for broadcasters deferred

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

TV news broadcasters will continue to receive four week rolling average data.

Sharechat’s net losses add up to Rs. 5144 crore; how much did top execs make?

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

In its last funding round, Sharechat was valued at $5 billion, backed by investors such as X (formerly Twitter), Google, Lightspeed, and Temasek.

Black White Orange to partner with Playboy in India

Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner.

This is in order to strategically develop and manage Playboy’s merchandise licensing and collaboration programs in India.

Landor & Fitch is now Landor

The change marks the end of a five-year strategy in which the company expanded its services in consulting, design, and experience.

The brand’s new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.