November 2023 – Page 17

Radisson Hotel Group’s Zubin Saxena joins Hilton as senior vice president and country head – India

Zubin Saxena was the managing director and area senior vice president, South Asia, Radisson Hotel Group.

Zubin Saxena will be assuming his role in January 2024.

Piyush Patnaik steps down as McCain Foods’ managing director

However, Piyush Patnaik stated that his departure has more to do with him embarking on pursuing other interests.

As per reports, Piyush Patnaik’s departure comes after allegations of “improper conduct”.

Accenture Song appointed to drive content production by Accor

The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure. (Representative image: Sander Trooijen via Unsplash)

Spanning both physical and digital communications, the ‘Content Atelier’ will be available to all Accor marketing professionals worldwide, enabling content production management from the initial brief to performance measurement and content optimization.

Diwali trends: 137 percent rise in dietician consultancy services and 42 percent increase in sales of fitness equipment

This festive season recorded a 40 percent increase in dining out experiences. (Image by Louis Hansel via Unsplash)

Diwali also became the festival of flights with a 2x increase in spends on flight tickets and a 35 percent increase in spend on holiday accommodations.

Dentsu Gaming and Intel collaborate with tech media portal Digit for SKOAR! College Gaming Club campaign

The campaign commenced with SCGC appointing campus ambassadors across 35 colleges in India. Leveraging platforms like Discord and WhatsApp, the ambassadors interacted with gamers, organizing online playoffs and setting the stage for the subsequent phases of the campaign.

66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy

The importance of influencing a better tomorrow will continue to impact influencer content too. (Representative Image: Sticker Mule via Unsplash)

Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.

Festive trend: 49 percent surge in online sales, 35 percent rise in traffic, 22 percent increase in conversion rates

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

73 percent of Indian shoppers answered that they typically shop online around Black Friday and 92 percent answered they sometimes purchase from online stores that they usually don’t purchase from on Black Friday.

Global media review: Spotify scouts for a new media agency

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

The audio streaming major Spotify’s media mandate is currently handled by IPG Mediabrands’ UM.

OpenAI Saga: How the corporate drama will impact the company’s brand

Over 500 OpenAI employees have threatened to quit the firm unless the board resigns. According to them the board has jeopardized all their work and undermined the company. “Your conduct has made it clear you did not have the competence to oversee OpenAI,” they stated in a letter. (Representational image by Nik via Unsplash)

As the saga unfolds at OpenAI, brand experts believe such instances of turmoil can be unsettling for consumers and impact the brand.

Amway India faces money laundering probe over alleged pyramid scheme

A spokesperson from Amway told CNBC-TV18 that the complaint filed pertains to the investigation dating back to 2011 and that the company has since been cooperating with the department. (Image source: CNBC-TV18)

The Enforcement Directorate claims Amway generated ₹4,050.21 crore through “cheating”, using a Multi-Level Marketing Scheme.