Month: November 2023

Snap’s CEO Evan Spiegel on AR, marketing and innovation

"I mean, there's a huge group of young people in India who are creating India's future right now. And I think augmented reality is going to be a key part of that. And so, you know, giving people augmented reality experiences to express themselves or to help people learn about the world, I think is a huge opportunity and whether that's partnering with brands to get more distribution or just building things for fun," Snap’s CEO Evan Spiegel.

“There’s an enormous amount of opportunity to reach the 200 million plus folks who are on Snapchat in India and growing,” believes Evan Spiegel.

Meta’s Sandhya Devanathan on 70-hour work week: Organisations must measure impact of work accomplished

In a conversation at CNBC-TV18’s India Business Leader Awards (IBLA), Sandhya Devanathan said that participation of the women force was paramount if India aspired to become a $5 trillion economy.

Sandhya Devanathan’s statement comes out at a time when Cred’s Kunal Shah, Ola’s Bhavish Aggarwal, JSW’s Sajjan Jindal and former board member of Infosys Mohandas Pai came out in support of the statement made by Infosys’s chief Narayan Murthy.

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Meta to restrict political advertisers from using Gen AI ad tools

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

The decision comes a month after Meta announced that it was expanding the access of the advertisers to AI-powered advertising tools.

AI to disrupt manufacturing sector the most: ServiceNow’s Kamolika Peres

The impact of AI on the workforce is driving significant change that will require Indian industry to invest in meaningful training to ensure quality and secure careers for people while also enhancing productivity, sales, says Kamolika Peres.

According to Peres, artificial intelligence is more than just buzz – it is set to bring in a wave of change that can rapidly improve work efficiency.