Month: November 2023

MAdtech Point: What is the price you are willing to pay for your data?

The table is now set at INR 900 /month as the price a consumer is willing to pay for their data, in Europe. The jury is out on adoption, even as we have the next 6 months to validate this pricing particularly when the pricing gets revised upwards from March 2024. (Representative Image: Deeksha Pahariya via Unsplash)

From Nov 2023, Meta will offer the citizens and residents of EU, EEA and Switzerland who use Facebook or Instagram, the choice to continue using its personalised services for free with ads or “subscribe” to stop seeing ads.

Saudi Arabia has its eyes on cricket’s Indian Premier League: Reports

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

Saudi Arabia proposes to invest $ 5 billion into IPL and aid the league’s expansion into other countries, as per a Bloomberg report.

Ad volumes on TV see 50 percent jump in H1, Maruti Suzuki tops charts

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

As per TAM data, Maruti Suzuki Fronx was an exclusive brand for the period and secured first position with 5 percent share of ad volumes in the first half of the current calendar year.

MeitY issues orders to block 22 betting apps including Mahadev Book Online

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The actions follows the extensive investigations and raids conducted by the Enforcement Directorate (ED) against illegal betting app syndicate and subsequent raids on Mahadev Book in Chhattisgarh.

BYJU’S announces select FY22 financials; continues to bleed at an operating loss of ₹2,253 crore

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

BYJU’S has not published its net loss and only given its EBITDA losses, in the statement released. The edtech said it plans to release the consolidated numbers with the Ministry of Corporate Affairs in the next three weeks.

AMFI asks mutual funds to display only 10-year CAGR return in advertisements

The Securities and Exchange Board of India (SEBI) had noted that some illustrations provided in the advertisements, presentations, brochures and pamphlets were such that they could lead investors to believe that they would be receiving fixed returns for their investments including that of systematic investment plans (SIPs) by demonstrating SWP (Systematic Withdrawal Plan) as a multiple of SIP. (Representative image via Unsplash)

The directive comes after a SEBI observation that AMCs are advertising products with information about financial information, including returns, that could mislead the investors.