Month: November 2023

India’s ad spending soars by 15.5 percent! Exclusive with MIB’s Apurva Chandra

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show.

A report highlights a 15.5 percent increase in ad spending in India, reaching Rs 1,46,450 crore in 2023. India has risen in global ad spending and remains the fastest-growing market among the top 10 worldwide.

IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.

How India’s alcohol industry is changing

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Andrew Holland, CEO of Avendus Capital Public Markets Alternate Strategies, discussed with CNBC-TV18 about the shift in trend in the beverages industry particularly in the context of travel and entertainment.

NCLAT defers final hearing of Google’s appeal against CCI’s Rs 936 crore penalty

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

The NCLAT released a notice on November 24 deferring the hearing of Google’s appeal, the appellate tribunal was to commence the hearing on November 28.

Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages. (Representative Image: Mohamed Nohassi via Unsplash)

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.