Month: December 2023

Reliance will grow to be among the world’s Top 10 business conglomerates: Mukesh Ambani

The guests included celebrities and high-profile personalities from all walks of life and from all around the world who descended on the town in special charter flights. (Image sourced via Forbes India)

Read Mukesh Ambani’s 2023 Reliance Family Day Celebration speech in full. Ambani highlighted the importance of focusing on AI and data and the next-gen’s role in Reliance’s future growth.

Millet snack enterprise Troo Good appoints Wunderman Thompson as its ad agency

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Wunderman Thompson assumes responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms.

Big tech firms, Google, Apple, others seek assurance on Telecom Bill’s scope on internet services

The bill was passed in the Rajya Sabha on December 21, and after it receives the President's await, it will become a law. (Image source: Moneycontrol)

Asia Internet Coalition requested the government for clarification on The Telecommunications Bill 2023, so that it is not “misinterpreted” to include regulation of internet services.

Godrej Locks aims to increase its revenue in the digital locks market by 10 percent in 2024

Currently, digital locks make 4 percent of revenue share and the business unit aims to grow it to nearly 20 percent in the next 3 years. (Image source: Moneycontrol)

In a recent report- ‘Live Safe, Live Free’, commissioned by Godrej Locks, it was identified that over 2/3rd of the respondents already use smart locks for the safety of their homes.

New DPDP rules may mandate immediate reporting of data breaches to Data Protection Board

It is important to note that platforms already report data breaches or any kind of cybersecurity incident to the Indian Computer Emergency Response Team (CERT-In). (Representative Image: Towfiqu barbhuiya via Unsplash)

The details that a platform will need to communicate to the DPB, on a best-effort basis, should include a description of the breach, the date and time when the platform became aware of the breach, the location of the breach, its extent, and potential impact.

Mumbai logs in most late-night trips booked on Uber in 2023, beating Delhi

The travel month of December has seen the highest number of rides being booked in a single month, with Durga Puja and the Christmas weekend being the most popular days in terms of number of trips booked. (Image source: Moneycontrol)

Residents of Delhi NCR used Uber for their work commute the most among all cities, and had the highest number of office-hour trips booked.

Indian luxury consumers now put a greater emphasis on brand consciousness and experiential value: Morph Design Co’s Anjum Jung

Anjum Jung, founder and managing director, Morph Design Company and executive director, Prestige Group.

Anjum Jung, founder and managing director, Morph Design Company and executive director, Prestige Group, talks about her entrepreneurial journey, inspiration, and insights on the luxury home interiors category in India.

Biz Moves: Top account movements of 2023

ere’s a comprehensive look at businesses that agencies in India picked up through the year. (Representative Image:PEIWEN HE via Unsplash)

A recap of the media, digital and creative businesses bagged by agencies in India.

White Rivers Media: 2024 is an open mic for hyper-personalisation

Sustainability and social values become the new currency, and brands with purpose will win hearts, says Shrenik Gandhi. (From left to right: Shrenik Gandhi and Mitesh Kothari)

Shrenik Gandhi and Mitesh Kothari, founders of White Rivers Media, touch upon the key achievements of the agency, reveal their to-do list for 2024, the advertising trends that will be in the spotlight in the coming year, and a lot more.