Month: January 2024

GroupM Nexus appoints Rajiv Rajagopal as head – advanced TV

Rajiv Rajagopal started his career with Red FM and went on to work across Star India. As the South region’s head at GroupM, Rajagopal spearheaded the launch of Finecast, Group M's addressable TV solution. And, he led sales nationally.

Rajiv Rajagopal previously led Finecast as head – client development.

Two-thirds of viewers willingly watch ads if it means receiving free, high-quality content: Amagi report

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

APAC is the only region that shows a three-digit growth in both analyses (Q3 2022 vs. Q3 2023 and Q4 2022 vs. Q4 2023) across HOV (145 percent in Q3 and 130 percent in Q4) and ad impressions (281 percent in Q3 and 352 percent in Q4).

Saudi Arabia gets its first alcohol store; set to open in Riyadh

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Saudi Arabia to introduce its inaugural alcohol store in Riyadh, exclusively to cater to non-Muslim diplomats. This shift comes as part of the Vision 2030 initiative.

I am more hungry for artificial imagination, than for artificial intelligence: Shubhranshu Singh

Shubhranshu Singh thinks narrow intelligence may actually be more fruitful than artificial general intelligence.

Shubhranshu Singh, vice-president and chief marketing officer, Tata Motors says ChatGPT, Bard and large language models like Llama give marketers and brands the tools to be able to have qualified and unqualified conversations, and assist people in their journeys.

Shark Tank India: Why is Zomato’s Deepinder Goyal being called a “soft Ashneer Grover”?

He also said that his employees voluntarily took pay cuts during the pandemic to help maintain cash flow in the business, highlighting the importance of establishing a good work culture. (Image sourced via Forbes India)

The new Shark Deepinder Goyal of Zomato pointed out the lack of attention to details and grammatical errors during the pitch by WTF fitness, and fans took to social media to praise him.

Week 1: Marico – Building a global FMCG powerhouse from India

A lovely case study in the book is about the launch of Saffola Zest as a snack food innovation based on the hypothesis that there was a significant market for healthy snacks for the heath concious consumer, writes Siddharth Banerjee.

In our new column, ‘26 Weeks of Business Inspirations’, Siddharth Banerjee distills inspiration on building businesses in India – across 2024.