Month: February 2024

Air India’s new in-flight “safety Mudras” film gets mixed response on the Internet

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

While it seems like the majority of viewers have praised Air India’s new video for spotlighting Indian culture, some have said it is inadequate as an in-flight safety film.

Global AI investments: Marketing and Advertising solutions key focus area in India across verticals

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

The AI investments landscape: Data & Analytics strong across regions and verticals; High Marketing traction in India.

Subhash Chandra ‘not cooperating’ with investigation alleges SEBI

Earlier, the Bombay High Court had granted SEBI two weeks to respond to Chandra's petition.

As per reports, SEBI’s legal counsel stated that Chandra is “not cooperating” with the investigations and has repeatedly requested for additional time to submit documents. SEBI had sent summons on January 12. However, Chandra has failed to submit any documents till now.

ITC Sunfeast becomes the food partner of Royal Challengers Bangalore

ITC Sunfeast Baked Creations announced its partnership with Royal Challengers Bangalore (RCB) as the Official Gourmet Food Partner for the Women's T20 League 2024.

This partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament.

Google Analytics 4 to introduce updates to its advertising space; users to get more tailored experiences

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

It will introduce to dedicated spaces for G.A 4 users – one for marketers, where they will be able to track and analyse campaigns and two, for behavioural insights.

Decoding D’ Decor’s business strategy with Sanjana Arora

Although the furnishing company has an e-commerce strategy, Sanjana Arora, business head of D’Decor, said in an interview that she still believes customers prefer to touch and feel products before buying them.

Sanjana Arora, business head, D’ Decor discusses the home furnishing company’s omnichannel and ecommerce strategies and more.