Month: February 2024

Job market downturn: After IIM Lucknow, BITS Pilani reaches out to alumni requesting to help place students

Additionally, this global uncertainty has a cascading effect with a funding winter settling in, resulting in cost-cutting in small and large businesses alike, with hiring being affected at all levels including campus level. (Image sourced via LinkedIn)

“The global economy has not experienced this kind of slump since decades,” said the institution.

Why marketers are shifting from NCCS to ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC takes into consideration the evolving role of the woman in the Indian household.

Nothing appoints Ranveer Singh as brand ambassador

Recently, Nothing confirmed the global launch of its upcoming smartphone, Phone (2a), on March 5th. The event will be live-streamed from an in-person gathering in Delhi, India, bringing together thousands of people.

The actor will feature in digital, print, and TVC campaigns for Nothing phones.

Consumer products volume expanded by 5.2 percent in December quarter: Kantar

Consumers, whose preferences have been inclined towards cheaper products, has resulted in the companies slashing prices in the past three quarters. But, this has not boosted volumes. (Representative Image: Hanson Lu via Unsplash)

As per global research firm Kantar, the consumer industry of India is price sensitive, and were faced with a demand crunch after the companies raised the sticker prices (the advertised retail price) by a quarter in the past two years.

Apple introduces new first-party app – Apple Sports

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

The app, which is currently available in the US, UK and Canada, has been introduced for ‘speed and simplicity’, as it also comes with an ‘easy-to-use’ interface.

Spotify launches in-house music advisory agency for brands

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

With AUX, Spotify aims to use its expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

Digital custom charges: Streaming a movie abroad may come with taxes

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

WTO has kept online transactions free of tariffs throughout the internet age.

Perplexity AI records more than a million users in India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The company recently raised $73.6 million in Series B funding at a valuation of $520 million from marquee investors, a list that includes Nvidia and Amazon founder Jeff Bezos,