February 2024 – Page 39

Reckitt launches gratitude-themed campaign for the Mortein brand

A still from the ad

The new ad encourages people to recognize the contributions of community workers.

E-Gaming Federation and Maharashtra Health Services join forces for public awareness campaign

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

The landmark agreement outlines collaborative efforts of EGF and the Maharashtra Government in implementing comprehensive initiatives to address and educate youth in making well-informed decisions while playing online.

Sam Altman generates video for Cred CEO Kunal Shah using Sora

Kunal Shah was amongst the numerous people who responded. (Images sourced via Forbes)

Altman, reached out on X, asking users for input on the kinds of videos generated by Sora they’d like to see. He encouraged his followers to share specific captions for the videos they wished to be created.

“Alexa, what is the net worth of Shah Rukh Khan, Alia Bhatt and Taylor Swift?” asked Indians in 2023

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

In 2023, there was a 37 percent rise in inquiries regarding Bollywood, sports, festivals, and business topics among Indian users of Alexa.

Real money gaming industry estimated at Rs 1.6 lakh crore, says IT-BT Minister Priyank Kharge

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

According to the Government’s estimations for 2024-2028, TDS was pegged at Rs 7,000 crore annually, while the GST collection was pegged at Rs 74,000 crores.

Indian Elections: Popular campaigns through the years

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

Over the years, Indian political parties have launched various campaigns, attracting the attention of general masses and countering the opposition’s claims.

Valentine’s Day 2024: Blinkit receives a unique request from customer

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Blinkit received a request from a customer asking if he could serve as the delivery partner for Valentine’s Day to deliver gifts to his girlfriend, as her parents prohibited her from leaving the house. This incident generated diverse reactions on social media platforms.

Travel international without visa? top visa-free countries for Indians

Here is a list of top 10 visa-free havens awaiting your arrival.

For Indian tourists, some popular travel destinations do not require a visa to visit. From picturesque beaches to ancient cities, these tourist attractions offer a variety of options for Indian tourists to explore.

TVS Motor hits Rs 1 lakh crore market cap; Sixth auto firm to reach the milestone

In October of the previous year, the two-wheeler manufacturer surpassed the market valuation of the Japanese giant Yamaha Motor Co. (Image source: Moneycontrol)

Maruti Suzuki leads as the most valued Indian auto firm with a market capitalisation of Rs 3.6 lakh crore.

Kaveta Chaudhry, Surf’s Lalitaji, dies of cardiac arrest but her legacy lives on

For a long time, Lalitaji was thought to have been based on Padamsee’s mother. However, as pointed out to Storyboard18 by a veteran ad man, the character was the creation of Usha Bhandarkar, former group creative director at the agency, as a modern lady based on model on real life middle class housewives’ values. (Stills from the ad campaign)

The campaign starring Kaveta Chaudhry, which debuted on television screens in 1984, enjoyed a run for several years even after Chaudhry became a writer, director and producer with Doordarshan series Udaan.