February 2024 – Page 38

Bookstrapping: Never Not Working by Malissa Clark

As per the Bookstrapping insights put down by Reeta Ramamurthy Gupta, she highlights, "The funny part is that even though workaholism leads to serious, negative physical and mental effects, the workaholics believe themselves to be immune from it; just like other patterns of addiction. But the science doesn’t lie." (Image source: Amazon)

The author Malissa Clark, an associate professor of industrial and organisational psychology at the University of Georgia, says in the book, that “workaholism, is the only socially acceptable-dare I say, respected-addiction.”

Don’t take your designation too seriously, says Mayur Hola of Culinary Brands

Mayur Hola, chief marketing officer, Culinary Brands stated, "Be interested in as many things as you possibly can, not because people say so or because it's the right thing to do. If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting."

“If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting,” said the chief marketing officer (CMO) of the food and beverage brand.

Akasa Air to operate four flights a week to enhance air connectivity between Qatar and India

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

With this, Akasa Air becomes the first Indian airline to fly overseas in a record period of 19 months since its inception.

Meta to OpenAI, 20 global tech companies pledge to combat deceptive AI use in elections

Signatories pledge to work collaboratively on tools to detect and address online distribution of such AI content, drive educational campaigns, and provide transparency, among other concrete steps. (Image sourced from Moneycontrol)

As of today, the signatories are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic, and X.

Carlsberg India appoints Vandana Kapur as vice president – human resources

Vandana Kapur, with a career spanning over 22 years si experienced in corporate, consulting, and entrepreneurial roles.

At Carlsberg, Vandana Kapur will focus on organization effectiveness, talent management, and strengthening of our DE&I, amongst other critical responsibilities.

Govt to curb misleading ads by coaching centres; readies guidelines

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

There was a consensus that the Central Consumer Protection Authority should come up with guidelines for the prevention of misleading advertisements in the coaching sector.

Sintex announces associate sponsorship deal with Women’s Premier League

IPL is one of the world’s largest entertainment formats and Women's Premier League is an extension of the same. (Representative Image: Pickled Stardust via Unsplash)

Sintex joins Women’s Premier League as associate sponsor for four years, aligning with their brand values and promoting women’s empowerment in cricket.

VLCC elevates Vikas Gupta to managing director and group CEO

In his new capacity, Vikas Gupta will continue to lead the company's strategic direction, focusing on driving overall business growth by leveraging technology and prioritizing customer-centric approaches to introduce the finest beauty and skincare products to the Indian market.

Vikas Gupta was appointed Group CEO of VLCC in April 2023.

Real estate regulatory authority collaborates with ASCI to identify violations in ads

On August 1, 2023, MahaRERA made it a compulsion to include QR codes in every ad published by the developer, stated a Moneycontrol report. (Image source: Unsplash)

MahaRERA will make use of artificial intelligence and a core group to track, monitor and evaluate advertisements.

Schbang apologises again for Poonam Pandey fake-death marketing stunt; thanks ASCI for auditing future ideas

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

The ad agency Schbang went on to assure readers that such an act would never happen again.