February 2024 – Page 37

BCCI to players: Don’t prioritize IPL over domestic cricket

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

In a letter Jay Shah wrote to the players earlier this week, he said the “trend” of prioritising IPL over domestic cricket was a “cause for concern”.

Blinkit to compete with Amazon and Flipkart? Zomato plans platform expansion

On February 11, it was reported that in Q3 FY24, Blinkit clocked in a revenue of Rs 644 crore as opposed to Rs 505 crore in Q2 FY24.In FY22, Blinkit registered an operating revenue of Rs 236 crore and its net loss was Rs 1,021 crore, as highlighted by PrivateCircle Research, cited in a Moneycontrol report. (Image source: CNBCTV18)

As reports suggest, Zomato has been in talks with individual brand owners across varied categories to stock up inventory. This move by Zomato could see the platform competing with e-commerce giants such as Amazon and Flipkart.

EU to impose $539 million antitrust fine on Apple

A ruling is likely to take several years and until then, Apple will have to pay the fine and comply with the EU order.

This will be followed by imposing a ban on Apple Store rules which the bloc believes is responsible for standing in the way of competition.

McCann Worldgroup India wins raft of new business; expands into new client categories: Exclusive

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi-led McCann Worldgroup is supercharging growth through new business and expanding into new categories of clients, while building on existing client base. The agencies most recent win is Sintex, a Welspun Group brand.

Advertising’s new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey?

Ad purists may scoff at Bhat's approach to brand building, but there's no denying his immense popularity and growing influence in ad circles, as marketing heads clamour to get Bhat to work on their brands. (Image sourced via Instagram)

Why are CMOs and brand managers so eager to give Bhat their marketing money and brands to play with? Can he be the next face of Indian advertising? Let’s find out.

Parle-G: 85 years of being every Indians favourite chai-time snack

Parle G has been recognised as the world's largest biscuit-selling brand. (Images sourced via Parle Products website)

Parle-G represents more than just a biscuit. It serves as a comforting reminder of home and an everlasting link to our childhood memories.

Editors Guild seeks exemption for journalism in Data Protection Act from MeitY

As per reports, the BBC has sent a proposal to the Govt, asking to acquire 26 percent of the new entity.

The Editors Guild of India has submitted detailed concerns, emphasizing the urgency of the matter and seeking prompt action to ensure the preservation of press freedom and journalistic activities in the country.

CXO Moves: Exec movements across McDonald’s, Ogilvy, VML, OpenAI, Genpact, HMD and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Andrej Karpathy, Sunil Gupta, Vikas Gupta and Priya Rege Jaggi)

Executive moves in the world of brands and agencies.

Flame of Innovation: The matchbox campaign that lit up Indian advertising

Fifty words comprised the headline for the half page ads that ran for nine consecutive days to maximise the campaign’s impact. In each advertisement, the headlines were long and different. The campaign spoke of the advantages of an ad at the back of a matchbox. And, each ad touched upon different selling target groups, highlights Panna Jain, who conceptualised the WIMCO campaign. (Image source: Panna Jain)

WIMCO Matchbox campaign was the creation of erstwhile agency MCM (Mass Communication and Marketing) that was released in the 1960s. Credited as an unconventional campaign, the pathbreaking half page ads featured two hands engaged in doing different things.

Beyond politics: Rajeev Chandrasekhar’s fashion style, unlocking the power of swag

We wouldn't say Chandrasekhar takes special care to look his part, but sometimes being effortless does the trick. For instance, we couldn't help but notice Chandrasekhar's glasses. They are a combination of simple yet elegant, sometimes a classic rimless and sometimes a subtle animal-printed frame. (Image source: Instagram)

MoS Rajeev Chandrasekhar perfects his gym selfies as much as his regulatory framework ideas on deepfakes and Generative AI.