Month: February 2024

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Meta to stop payments to news organisations that fact-check misinformation on WhatsApp

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Most of the world is heading into election season this year, including India and the US. As per reports, the cuts in payments could potentially affect news organisations’ ability to verify non-election content.

Publicis versus WPP: Publicis Groupe tops 2023 global new business with $700 million

According to the R3 report, the value of Creative accounts globally increased in 2023 by 8.4 percent across a 13.7 percent decrease on volume. Holding companies accounted for most of those wins, with Publicis Groupe, WPP, and Interpublic Group leading in that order. Three independent agencies (Wieden+Kennedy, M&C Saatchi Group, and Mother) rounded the top 20 in the Creative New Business League. (Image source: Facebook and X)

Publicis Groupe leads the 2023 global New Business League holding group rankings, with its win of Pfizer pushing it past WPP; its closest competitor for the last eight years.

Paytm Payments Bank left out of list of 32 authorised banks to buy FASTags

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

The Indian Highways Management Company (IHMC) has informed highway users to buy their FASTags from a list of 32 authorised banks, not including Paytm Payments Bank.

Asian Paints CEO Amit Syngle’s path to Rs1 lakh crore in revenue

The goal is to increase the mind share of the brand and look at influencing not just the bottom of the pyramid but even the luxury space, which has immense growth potential with rising disposable incomes, Syngle noted. (Image sourced via Pinterest)

Asian Paints targets Rs1 lakh crore revenue over the next decade with product expansion and building a services brand.

This news about ChatGPT-maker OpenAI reportedly dropped Google-parent Alphabet’s stock

In an interview with Reuters, Alphabet CEO Sundar Pichai heralded the advance as one of multiple "breakthroughs" that would fuel his company's myriad businesses. At root, he said, the search-industry mainstay was making a new manner of inquiry possible. (Representative Image via Unsplash)

On Thursday, February 15, Alphabet’s stock dropped by as much as 3.8 percent, significantly underperforming the Nasdaq 100, which saw a 0.3 percent dip.

Federal Bank shortlists three candidates for CEO position; includes Kotak Mahindra Bank’s Manian KVS

KVS Manian, whole-time director, Kotak Mahindra Bank said, “We are embarking on an exciting journey of growth and innovation, and I am honoured to step into this new role as Joint Managing Director. I am committed to working closely with my esteemed colleagues to drive our group forward, delivering value to our customers and stakeholders while upholding our core values of ethics and integrity."

In January, RBI had turned down the proposal from Federal Bank that sought an extension of Shyam Srinivasan, its MD and CEO for one year.