February 2024 – Page 49

Google cautions Android and iPhone users over privacy concerns

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google explained that conversations are stored for a period even after deleting Gemini Apps activity, emphasising the need to avoid sharing personal information.

Valentine’s Day 2024: Ad campaigns that stole hearts

While some brands used Al to create more personal experiences for customers, others employed various tactics including partnering with influencers to create user-generated content, adding relatability to the brand.

This Valentine’s Day, brands have challenged the traditional concepts of love and embraced the new and changing notions of relationships through their ad campaigns.

Sneha Iyer of 22feet Tribal Worldwide quits: Exclusive

Being the design lead, Sneha Iyer won big mandate pitches like Flipkart Group, Adani group, Telstra & others during her tenure.

Sneha Iyer, who led 22feet Tribal Worldwide as design and creative director, is currently serving her notice period.

Sony is exploring new opportunities in India post Zee setback: Reports

On January 22, Sony terminated the proposed $10 billion merger with Zee first announced in December 2021 (Image source: Moneycontrol)

At a press conference in Tokyo, Hiroki Totoki, President, COO, and CFO of Sony assured that the setback with Zee will not hinder the company’s investment strategy.

Brands get on the “no mush” agenda on Valentine’s Day

MyMuses's ad film fuses humor into its campaign and questions outdated love norms with its "Modern Love Needs Modern Solutions".

These days, ChatGPT is writing better love notes and brands are also getting on a ‘no mush’ agenda.

MIB registers 106 MSOs, cancels non-compliant registrations

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

While the ministry did not share the number of non compliant MSOs, in October 2023, 477 MSOs were already marked non-compliant.

Inflation has impacted entry-level segment: Tata Motors’ Shailesh Chandra…..

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Shailesh Chandra, Managing Director of the Passenger Vehicle Division at Tata Motors, discusses how inflation and interest rates have affected the entry-level car segment. He anticipates a slowdown in growth momentum for 2024.

IKEA plans for multi-format stores in India: IKEA India CEO Susanne Pulverer

Ikea India CEO Susanne Pulverer

IKEA’s Life at Home report shows that 50 percent of Indians believe their home is their favorite place to be. IKEA India’s CEO Susanne Pulverer talks about this report and how the insights from this report help them create better experiences for consumers.

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

Over 50 percent of the total AdEx will go to digital medium, said experts. As per the Meta Ad Library Report, between January 11, 2024 and February 9, 2024, BJP has spent a total of Rs 1.5 crore. Of this, Rs 1.18 crore was spent in the last week alone. The spending on Google ads is even more; according to the Google Ads Transparency centre, political ad spends in the last 30 days stood at Rs 24.5 crore, with the BJP taking the lead (Image source: Moneycontrol)

Ruling party and top spender BJP will lead the pack in advertising expenditure for the 2024 general elections in the world’s largest democracy.

iCubesWire appoints Nivedita Dwivedi to lead business development across West and South India

With over 10 years of experience in the ad-tech sector, she has navigated various roles across client servicing, sales management and business development, with emphasis on media planning and affiliate marketing.

In her new role as Senior Business Director, she will be in charge of harnessing iCubesWire’s advanced ad-tech mobile marketing platform to deliver cutting-edge solutions to clients in the West and South Indian markets.