Month: February 2024

India’s leading marketers to meet at Storyboard18 Visionaries – Bengaluru chapter

Through candid conversations and dialogues at the Visionaries' chapters, our industry leaders share their views on how technology, consumer behaviour, and media will reshape the marketing landscape. (From left to right: Hina Nagarajan, managing director and CEO of Diageo India; Britannia’s vice-chairman and managing director, Varun Berry and Dr Rohini Srivathsa, chief technology officer, Microsoft India and South Asia)

After a blockbuster start in Delhi in 2023, the next Visionaries edition in Bengaluru spotlights the power of building enduring brands and accelerating purposeful growth in India’s techade.

IBDF forms task force to evaluate ‘Indian Socio-economic Classification System’ : Reports

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Broadcasters are reportedly concerned about the potential impact of ISEC on their audience measurement and targeting strategies.

Ogilvy’s Shagun Agarwal and Chaitali Mane clinch victory at AAAI’s Young Lotus Contest

Rohit Ohri, global partner at FCB said, "“The AAAI Young Lotus Contest provides a platform for young minds to use their creativity to make our world a better place. This year, it's been encouraging to see the participants' enthusiasm to tackle one of the burning issues of our time – the need for clean air." (Image source: Facebook)

Under the theme “BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,” contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability.

57 percent internet users prefer internet content in Indic languages in urban India: Report

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

23 percent believe internet is too difficult to understand and 22 percent are users are not aware of the benefits of the internet.

Naukri’s Hitesh Oberoi to new-age entrepreneurs: Generate revenue from customers than relying on investors

“Deep tech start-ups, particularly those leveraging fundamental technologies for innovation, show great promise for the future,” Info Edge's Hitesh Oberoi added, suggesting that tech companies were poised for significant growth.

At the India Digital Summit 2024, Hitesh Oberoi, co-promoter, managing director & chief executive officer of Naukri, spoke on the potential of tech companies, and the journey of Info Edge in a conversation with Neeraj Roy, founder & chief executive officer, Hungama Digital Media.

Google upgrades AI system for advertisers with Gemini models

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

Google announced several new features to help advertisers scale and build high-quality assets — including bringing Gemini AI models into Performance Max.

Maharashtra to check global fast food chains’ and McDonald’s outlets in the state

The FDA has suspended the license of a McDonald's outlet in Ahmednagar, prompting the chain to delete the word "cheese" from various items. The authority is also pushing the chain to extend the corrective action state-wide and even nationally. (Image source: Moneycontrol)

The state will run a check for misleading promotion of non-cheese items as containing cheese.

What did Elon Musk request Microsoft’s Satya Nadella to do?

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

The conversation occurred on the digital platform X following Nadella’s announcement of Microsoft’s partnership with Mistral AI, a French startup specializing in artificial intelligence.