Month: February 2024

Unlocking the potential of CTV: What’s driving brands to splurge

The consultation paper also suggests that independence from industry stakeholders is crucial for ensuring a neutral and unbiased approach to audience measurement.(Representative image via Unsplash)

A Finecast-GroupM report on the changing landscape of television in India revealed that CTV ad spend will reach about $395 million by 2027.

Unilever’s Nitin Paranjpe to retire in mid-2024 after 37 years

Nitin Paranjpe, 61, joined Unilever's Indian unit in 1987 as a management trainee. He was the youngest CEO at the Indian unit and had a successful five-year tenure at the helm of HUL before he took on the role of president-homecare business in 2013.

The chief people and transformation officer, Nitin Paranjpe, will retire by mid-2024.

TV’s share in ad spend to decline to 28 percent by end of 2024: Reports

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

Overall, the Indian advertising industry grew 8.6 percent in 2023 and is eyeing to touch Rs 1,01,591 crore 2024.

Blinkit’s ad revenue surges by 220 percent in Q3, with 557 advertisers on its platform

While the company’s total order value grew 103 percent, its revenue from ads outpaced that and registered an increase of 220 percent YoY during the December quarter. But the total revenue from ads was coming off of a low base and the company did not share how much it earned through ads on the platform. (Image source: CNBC-TV18)

Blinkit’s ad revenue grew faster than order value in the December quarter and it had 557 advertisers on its platform as of Q3 FY24, up from 242 advertisers in Q3 FY23.

SEBI cracks down on ZEE Business guest experts; Rs 7.4 crore fine imposed by market regulator

SEBI categorised them in three categories. Kiran Jadhav, Ashish Kelkar, Himanshu Gupta, Mudit Goyal, and Simi Bhaumik were involved in giving trading advice to viewers, and hence have been bracketed as guest experts. Nirmal Kumar Soni, Partha Sarathi Dhar, SAAR Commodities, Manan Sharecom and Kanhya Trading Company have been termed profit makers and rest are enablers. (Image source: Moneycontrol)

Some experts barred from trading in the market until further orders.

Zomato spent Rs 374 crore on advertisement and promotions in the December quarter

While delivery costs have risen 63 percent to Rs 1,068 crore in Q3 from Rs 655 crore in the year-ago period, the company has been able to rein in the growth of advertising and promotional expenses in this period, as per reports. (Image source: Moneycontrol)

Zomato’s revenue rose to Rs 3,288 crore. The management said that the company’s improving margins have been driven by factors like greater ad monetisation and introduction of platform fees.

NBDA concerned; states draft Broadcasting Bill may lead to arbitrary use of powers

NBDA conveyed its apprehensions regarding the disproportionate and stringent penalties prescribed under the Draft BSR Bill, including under the First Schedule for violating the Programme and Advertisement Code.

NBDA expresses concerns about equating OTT with traditional broadcasting services. Urges government to take light-touch approach in drafting bill.

Radio City records 11 percent growth for third quarter

In the third quarter, Radiocity retained the market share at 19 percent in their ad check markets. (Image source: CNBCTV18)

The jewellery industry saw growth of 44 percent year-on-year, an increase in the advertising spending. The pharmaceutical market grew by 15 percent and the auto industry recorded 26 percent growth compared to the previous year.

Omnicom records 4.4 percent growth in Q4 of 2023

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

In 2024 the company is targeting 3-5 percent growth. CEO John Wren blamed account losses including Pfizer, which went to Publicis.