Month: March 2024

IPL is a chance to showcase media creativity and not just media buying: Wavemaker leadership

Storyboard18 caught up with George Kovoor, chief creative officer (CCO), Wavemaker India, and Ajay Gupte, chief executive officer (CEO), South Asia, Wavemaker, on the sidelines of the Emvies. They discussed what it takes to be a winning agency, the mood of the clients during peak advertising seasons (IPL and elections), the media trends of 2024, and a lot more.

Ajay Gupte, CEO – South Asia, Wavemaker and George Kovoor, chief creative officer, Wavemaker India, talk to Storyboard18 in an exclusive interview following their EMVIES win.

Bookstrapping: The Great Flap Of 1942 by Mukund Padmanabhan

The British seemed to be preparing for a great Japanese threat. They referred to this as the The Great Flap of 1942. This threat, however never came through, even though at one point, the Japanese attempted to enter India’s mainland via the north-east from their base in Burma. (Image source: Amazon)

The question the book leaves the reader with is this- ‘how much did the Japanese threat change political attitudes and influence the national movement in 1942?’ How did it change British attitudes towards India? And how does war time threat alter the social fabric?, highlights Reeta Ramamurthy Gupta.

Angel One appoints Zameer Kochar as chief marketing officer

Zameer Kochar also worked with LoyaltyOne as Head of Marketing — Brand & Promotions. Kochhar has had stints at Star India, Godfrey Phillips India, and Hindustan Unilever.

Zameer Kochar joins the financial services firm from IPL team Rajasthan Royals, where he played a pivotal role in reshaping the Rajasthan Royals’ brand identity and spearheading innovative initiatives during his tenure.

TATA IPL 2024 sees blockbuster opening day on JioCinema; clocks 51 percent surge in viewers over IPL 2023

Another driver during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. (Image source: @JioCinema)

As JioCinema commenced their second season on digital, over 59 Crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

Anurag Kashyap reveals his meeting rate card; Rs 2 lakh for 30 mins

Anurag Kashyap is renowned for his contributions to Hindi cinema, having garnered numerous accolades, notably four Filmfare Awards. Recognizing his significant impact on the film industry, the Government of France honoured him with the Ordre des Arts et des Lettres in 2013. His notable works encompass acclaimed films such as ‘Black Friday,’ ‘Lootera,’ ‘Ugly,’ ‘Shaitan,’ ‘Udaan,’ and ‘Gangs of Wasseypur.’ (Image source: Moneycontrol)

Renowned filmmaker Anurag Kashyap caused a stir on social media by announcing his intention to charge individuals for meetings or discussions regarding their ideas.

EXCLUSIVE: IPG Mediabrands gets Congress party’s media planning and buying mandate for 2024 Elections

Media planners are forecasting a wildly broad spectrum of political ad expenditures on mass media (newspapers, magazines, radio, television, and the internet), ranging from Rs 2000 crore to Rs 13,000 crore. (Image source: Moneycontrol)

The account will be handled by BPN, a division of Initiative Media, which is part of IPG Mediabrands.