March 2024 – Page 15 – storyboard18

Ad industry will have to craft campaigns in compliance with data protection law: ASCI’s Manisha Kapoor

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

Manisha Kapoor, chief executive officer and secretary-general of the Advertising Standards Council of India (ASCI), said extensive audits around utilization of consumers’ current data are underway.

Zomato changes ‘pure veg’ to ‘veg only’ post backlash

omato founder and CEO Deepinder Goyal announced the launch of the "Pure Veg mode" delivery service on Tuesday, keeping in mind the dietary preferences of its pure vegetarian customers.

Earlier this week, Zomato had come up with a new kind of service, catering only to the pure vegetarian customers.

Why is Andre Agassi Praising Leander Paes’ Technique?

In addition to a new redesign of the QR code scanner, CRED will extend its rewarding experience to every transaction on the platform during the cricket season, not just credit card bills.

Leander Paes’s performance saw a host of Indian sports stars such as Sania Mirza, Harsha Bhogle, and Abhinav Bindra cheer on as set after set saw Leander press every advantage.

Cinepolis India elevates Devang Sampat as managing director

Devang Sampat is skilled in marketing management, negotiation, budgeting, business planning, and operations management. (Image source: India Retailing)

Previously, Devang Sampat held the position of chief executive officer.

Madison World reveals new look on 36th anniversary

Lara Balsara Vajifdar, executive director , Madison World, said, “We have always been pioneers in the realm onfinnovation nd ideation. Our brand new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values.”

The new branding showcases the agencies commitment to staying at the forefront of the advertising and media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable, the company said in a press release.

Revolutionising marketing and customer experience with Generative AI

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

Even though over 51 percent of marketers have started using Gen AI tools to some extent, the broader enterprise impact remains relatively limited outside of a few pockets. To unlock the full potential of generative AI, it is crucial for marketing teams to proactively drive adoption within their workflows, writes Arun Pattabhiraman, chief marketing officer, Sprinklr.

Booking.com focused on Tier 2-3 cities, religious and spiritual travel in India: APAC MD

Over all, Laura Houldsworth also remains extremely optimistic about the travel industry in 2024. “We have seen that travel remains incredibly resilient, which is good for all of us in the industry. We are seeing that worldwide, across Asia Pacific and increasingly so across India. We have seen record numbers for the last two years when we think there was initial sense of revenge travel in 2022, we saw globally 900 million room nights booked.

“We have seen that travel remains incredibly resilient, which is good for all of us in the industry,” says Laura Holdsworth, managing director (MD) and vice president (VP), Asia Pacific (APAC), Booking.com.