March 2024 – Page 14 – storyboard18

WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

WinZO had launched the ‘Bharat Tech Triumph’ initiative to enhance the global export of culturally relevant games and related technology originated in Bharat.

IPL: How it all started and ad man Piyush Pandey’s role in the IPL’s creation

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.

VI John partners with Lucknow Super Giants as grooming partner

The personal care brand Vi John on announced that they shall be the Official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024.

The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament.

Prateek Chugh joins Simpl as vice president – D2C business

Chugh has over 10 years of experience and has worked with companies like OYO, Classplus, Spyne and Lentra.

He perviously worked as Business head with Classplus India.

Mumbai Indians’ sponsorship value soars by 20 percent in 2024 IPL season

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

12 new brands have been roped in by the team taking the total brand tally to 26.

Zomato uses contextual advertising in new IPL campaign; collaborates with multiple celebrities

By bridging the gap between cricket and food enthusiasts, Zomato's campaign creates a symbiotic relationship that is aimed at enhancing the overall experience for fans nationwide.

Zomato has created over 900 assets spanning platforms like CTV, Print, Outdoor and cricket affinity apps.

L’Oréal Professionnel to introduce Indian Hairdressing Awards on JioCinema

Judging their art and technique will be a panel featuring the film maker - Karan Johar. (Image source: News18)

Judging their art and technique will be a panel featuring the film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and a line-up of Bollywood celebrities.

B2B branding: Where trust trumps pomp

B2B buyers are savvy. They can smell a hollow marketing spiel a mile away.

In 2023, Spotify launched “Wrapped for Advertisers.” This campaign offered businesses the same kind of data insights – but about their customer’s music preferences.