Month: March 2024

43 percent of real-money gamers from non-metros: Meta report

The summit was attended by the country’s biggest gaming brands that shed light on the use of innovative cutting-edge technologies such as AI that has helped them drive growth for their business. They also highlighted the top trends shaping the gaming industry in India right now. (Image source: Unsplash)

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

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Categorized as Gaming Tagged

Saffola Oats rolls out a new campaign highlighting diverse snacking moments

The 360-degree campaign will be launched on television, YouTube and OTT platforms and will further be amplified across social media platforms. (Stills from the ads)

The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments, stated the release.

Volkswagen India calls for a creative pitch? Carmaker’s global media account already under review

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

German auto giant Volkswagen is reviewing its creative account in India. This follows a global media pitch after the automaker called for a review a few months ago.

Pepperfry launches Career Reboot Program to empower women’s return to the workforce

As part of this flexibility, participants will have the option to work for three hours a day, choosing the time slots and days that suit their schedules best. The company aims to create an environment of understanding and flexibility to contribute to the personal and professional growth of team members while enriching the overall customer experience within the store.

The Career Reboot Program is an extension of Pepperfry’s commitment to diversity and inclusivity, seeking to proactively recruit and empower homemakers, new mothers, and women returning from career breaks to join the team as Part-Time Home Consultants in the store, stated the company.

Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador for their new campaign

Rasna boasts of a 100 percent brand recall and 85 percent market share in its category. It is available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60+ countries, realising the dream of ‘Make in India, for the world’ every passing year. (Still from the ad)

The new ad is a result of extensive market research done pan India to help us understand our customers and their evolving needs, stated the press release.

OTT platforms blocked by govt: Neufliks, X Prime, Besharams, Mood X, Prime Play – what are they?

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries and Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights.

Ministry of Information & Broadcasting (I&B) has clamped down on OTT platforms that have repeatedly violated content rules and blocked the apps and their social media distribution channels.

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EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites

As a Smārak Särathi, EaseMyTrip Foundation has collaborated with the government to develop and implement a comprehensive plan for the upkeep, maintenance, and visitor experience enhancement of these monuments. This includes infrastructure upgrades, on-site amenities, and educational initiatives to raise awareness about the significance of these heritage sites. (Image source: Moneycontrol)

This partnership aims to designate EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s historical monuments, as part of the government’s Adopt a Heritage 2.0 program.