March 2024 – Page 38 – storyboard18

Logo legacies: Stories of iconic food brand logos and their evolution over time

Numerous food brands and restaurants have distinctive logos known for their unique colours. Some of these logos have changed over time while staying true to their core identity. (Image source: Unsplash)

Logos symbolise a brand’s history and values and give insight into its evolution throughout the years. Here is a compilation of such brand logos that have crafted a place in the market.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

From A-listers to sports icons, top celebrities capitalise on India’s IPO surge

Additionally, numerous prominent Indian Bollywood and cricket personalities have realised substantial profits through early investments in these companies, well before their public listings. (Image source: News18)

Bollywood actors like Aamir Khan, Alia Bhatt, Katrina Kaif and cricket icon Sachin Tendulkar seized the bullish trend in the equity markets after the March 2020 Covid lows, reaping substantial profits.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.

Marketing regulations: Govt issues marketing code for pharma companies

Additionally, companies are required to submit self-declarations annually, detailing their adherence to the code, which will be made available on the association’s website or the UCPMP portal of the Department of Pharmaceuticals. (Image source: Unsplash)

Companies are required to submit self-declarations annually, detailing their adherence to the code.

Decathlon unveils a new brand identity to sync with its north star

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights. A symbol of openness, Decathlon’s new logo lets everyone embrace it for what it means to them: whether it is accessibility, high-performance, innovation, or a positive impact on the environment.

Decathlon aims to create a brand which represents it for what it is: “a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.”

Warner Bros. Discovery elevates Neeraj Jha as director – head of content and acquisition (sports)

In his past role, Neeraj Jha led rights and acquisition efforts for Eurosport and Discovery Plus, negotiated and secured key content deals, that resulted in a 30 percent expansion of the content library and increased viewer engagement.

He was the head of content and acquisition (sports) at Warner Bros Discovery.

Why are ad agencies joining the IPO party?

According to KV Sridhar, global chief creative officer, HyperCollective, Nihilent Ltd, if an agency goes for an IPO, they are going to be constantly under pressure for shareholding profits. Week to week, then month to month, and quarter to quarter, the agency will have to deliver profits. Else, its value will diminish. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Axis My India appoints Prateek Dubey as chief operating officer

Concurrently, Prateek Dubey will also support in enhancing talent and performance quotient for Axis My India by supporting the hiring of C-suite positions and setting up key performance indicators (KPIs) to enhance business performance.

Prateek Dubey will play an instrumental role in spearheading and setting in motion the company’s crucial strategic initiative, a revolutionary People Empowerment Platform (PEP) – ‘a’ App and its pan-India rollout campaign.