March 2024 – Page 37 – storyboard18

Tarun Jha moves on from Havas Worldwide India

Over the past one year, Jha was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness an impressive growth.

Anupama Ramaswamy, chief creative officer, Anirban Mozumdar, chief strategy officer and Kundan Joshee, managing partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

Too Yumm! collaborates with Marvel to launch healthy snacks range

The new range of snacks is inspired by the iconic Marvel Super Heroes.

The campaign aims to encourage Marvel fans take inspiration from these super heroes and inspire them to find their strength and power.

TATA Voltas summer campaign ‘Shor Kam, Kaam Zyada’ sees return of iconic Murthy character

The campaign, besides being on television and digital, will find its way across various print, radio and OOH opportunities this summer.

Voltas has reintroduced the protagonist Murthy in a new campaign. Murthy, who has won many hearts with his calm persona and his witty dialogues, has returned to promote Voltas’ latest line of SmartAir ACs.

News18’s Mega Opinion Poll results to be unveiled at 6 PM on March 13

The results of the News18 Mega Opinion Poll will be covered extensively across all 20 News18 network channels including News18 India, CNN-News18 and News18 regional channels in 16 languages. The results will also feature on News18’s 16 websites in various languages, ensuring wide-reaching and inclusive coverage of the landmark survey.

The opinion poll was conducted across 518 constituencies with face-to-face interviews of over about 1.2 lakh respondents, making it the largest and most in-depth poll done by any news network.

Cognizant becomes title sponsor of America’s Major League Cricket, its only world-class professional cricket championship

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: major League Cricket via X)

Cognizant Major League Cricket will return for its second season this summer, kicking off on July 4 and again bringing the cricketers to the United States for multiple weeks of T20 cricket action.

Virat Kohli features in Blue Star’s summer campaign ‘Garmi Ki Chhutti’ created by FCB Interface

The third film, titled 'Bhayankar Garmi', shows 'Heat Man' entering Virat's house along with 'Bhayankar Garmi', focusing on the Heavy Duty AC from Blue Star. (Stills from the ad)

The campaign extends across various platforms, including OOH, digital, and dealership collaterals.

Nazara Technologies earmarks Rs 830 cr for global expansion; eyeing mergers, acquisitions in adtech, gaming, esports

Following a recent fundraise of Rs 760 crore via a preferential allotment that attracted marquee investors such as Nikhil Kamath, ICICI Prudential MF and Plutus Wealth Management among others, Nazara is poised for significant expansion in the coming years, it stated. (Image source: Moneycontrol)

Nazara Technologies is identifying opportunities within gaming, esports and adtech with a focus on established gaming IPs/studios and also those advancing in cutting-edge technologies like web3, Virtual Reality, and AI.

Publicis Groupe’s Publicis Play partners with Hero MotoCorp to introduce on-ground gaming live stream event

Rooter created an Xtreme Zone, which became the epicentre of live gaming action at the Hero World 2024. From here, India's top gaming influencers, including Mortal, GamerFleet, LolzZz, and Dobby, challenged gamers to reach 125 finishes in 125 minutes while playing BGMI (Battlegrounds Mobile India).

The livestream was simulcasted across Rooter, YouTube & Glance and garnered a peak viewership of 60,000+, securing a position in the top 50 trending videos in the gaming category on YouTube.

M&E Future: Unified interface to be critical for CTV’s growth

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

Anand Mahindra’s concern sparks debate on technology vs human connection in VR age

In the video, an individual is seen moving through the mall corridors on a scooter, completely immersed in the virtual reality experience offered by the VR headset. (Image sourced via Forbes India)

In response to a video showing a man riding a scooter-like vehicle in a mall while wearing Apple’s Vision Pro VR headset, the Chairman of the Mahindra Group shared his concerns about the potential impact of such immersive technology.