Month: March 2024

Indian elections 2024: Google supports voters navigate AI-generated content

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google’s ads policies prohibit the use of manipulated media to mislead people, like deepfakes or doctored content.

BluSmart appoints Aditi Shukla as President of Corporate Development

Aditi Shukla, President, Corporate Development, BluSmart, stated, “I am excited to join BluSmart at this stage of the journey as we build an integrated energy – infrastructure - mobility & technology business in line with our vision to ‘Decarbonise Mobility at Scale’”.

In her new role, Aditi Shukla is spearheading strategic initiatives for BluSmart across fundraising, strategic partnerships, and will work closely with the co-founders on organic and inorganic growth opportunities.

SpiceJet’s Shilpa Bhatia and Arun Kashyap resign

In February, SpiceJet announced its plan to cut down on its workforce. Around 1,400 employees, which constitutes 15 percent of the total workforce are likely to be given the pink slip. (Image sourced via CNBC-TV18)

Shilpa Bhatia and Arun Kashyap, who are likely to start their own charter airline business, March 31 will be their last working day at SpiceJet.

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Perfect Corp on beauty tech, supporting women-owned small beauty brands and retailers and more

Through the AI Skin Analysis, consumers can scan their faces, identifying up to 14 skin concerns. This data enables skincare brands to offer personalized product recommendations and tailored skincare routines, effectively addressing individual need. (Image sourced from Perfect Corp website)

Tanuj Mishra, Country Head, Perfect Corp takes us through Perfect Corp’s journey, supporting women-owned small beauty brands and retailers, elevating the beauty tech industry and more.

Oscars gets 19.5 million viewers on TV, largest in four years; Full list of winners

The 96th edition of the Academy Awards were held at Dolby Theatre in Los Angeles, United States. Cillian Murphy took home the Oscar for Best Actor for his role in "Oppenheimer". The Oscar for the Best Actress was won by Emma Stone for "Poor Things". (Image source: CNBC-TV18)

Walt Disney Co-owned ABC network got an audience of 19.5 million viewers on television, a 4.3 percent increase from last year’s Oscars ceremony.

Online news generated Rs 1,900 crore in ad revenues in 2023: FICCI EY Report

Other key points highlighted in the report: Over 60 percent of online news consumers come into contact with fake news. There were 456 million digital news consumers in India, of which over 80 percent consumed news on their mobile phones. (Image source: Unsplash)

The report states of the 56 million digital news consumers in India, over 80 percent consumed news on their mobile phones.

BYJU’s gives up all offices across India; retains only headquarters in Bengaluru

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

As a result of the decision, the company has now mandated that all employees work from home indefinitely, except for those working out of its headquarters and approximately 300 Byju’s Tuition Centres across the country.

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.