Month: March 2024

SEBI crackdown on finfluencers: Madhabi Puri Buch says guidelines to regulate finfluencers under consideration

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

SEBI has also released two consultation papers focusing on payment structures associated with financial advice and education, as well as partnerships between regulated entities and finfluencers.

DDB Group Singapore ropes in Subodh Deshpande as chief strategy officer

Subodh Deshpande joins from a global consulting firm Innate Motion, where he led teams to build human-centric brand narratives for global companies such as Unilever, HP, Kellogg’s, Upfield, Suntory, and Reckitt’s across India, Asia, the Middle East, and Africa.

In his new role, Subodh Deshpande will work alongside chief executive officer Jeff Cheong and chief creative officer Vinod Savio, and will spearhead the agency group’s strategic product for local and regional clients.

Mamaearth forays into personal wash category; rolls out moisturizing lotion soaps

Available in 4 variants – Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences.

With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category, states the press release.

ASICS and Rohan Bopanna come together to encourage people to move

Known for his passion, grit and performance, Rohan Bopanna has reimagined the sport and showcased that anyone can achieve their optimum best with commitment and technology driven approach – towards right guidance, strong mental and physical balance and most importantly the right gear. (Image source: Moneycontrol)

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.

Flipkart and BigBasket move for faster delivery

In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours. (Image source: Unsplash and Moneycontrol)

This move comes amidst increasing competition from e-commerce companies such as Blinkit, Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.

Number of female leaders in tech, media sees dip: LinkedIn report

The roles are director, vice president, CXO, or partner at Indian companies, highlighted in an ET report. At present, there are two women heading the role compared to 10 men, with the same ratio being the case in 2020. (Representational image: Brooke Lark via Unsplash)

As per a study conducted by LinkedIn, categories such as construction, oil, gas and mining followed by utilities have seen an increase among female staffers getting into leadership roles.

Maruti Suzuki’s Shashank Srivastava on Women’s Day campaign, CTV, WPL and elections

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Around 310 million women use the internet, and their usage of digital media is just as high as men, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales.

IMAX and BookMyShow enter into partnership; to collaborate on features across BookMyShow

IMAX will have higher visibility and discoverability on BookMyShow, and the platform will highlight IMAX releases through targeted marketing efforts, beginning with the highly anticipated film Dune: Part Two, states the release.

This new partnership will provide audiences with access to the latest Indian films and Hollywood releases.

TVS Motor Company debunks career representation in new ‘Miss.Represent’ campaign

Statistics reveal that children’s career choices get influenced at as early as six years of age. This means that from an early age, girls that might have a natural inclination or skills for the STEM fields, might still find it very difficult to break out of their conditioning and pursue careers in these. (Still from the campaign)

Conceptualised by FCB Kinnect, the second video from the campaign showcased the solution, which was the chart itself, but a lenticular one. When viewed from different angles, the chart displays both male and female in the same occupations.