Month: March 2024

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.

Pepperfry onboards Mahip Dwivedi as VP – marketing and head of marketing

Prior to joining the ecommerce furniture company, Mahip Dwivedi served as the chief marketing officer at Tyke Investment & the Head of Performance Marketing & SEO Growth at Flipkart.

Mahip Dwivedi will spearhead the organisation’s marketing strategy, brand communication, performance marketing, retention, and public relations functions.

Byju’s disburses part of pending salaries for employees; promises to pay the balance from rights issue fund

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

This comes as the National Company Law Tribunal (NCLT) in its order passed on February 27 directed the edtech company to keep funds received from the rights issue in an escrow account till the disposal of the oppression and mismanagement plea filed by four of the company’s investors.

Talented promotes Binaifer Dulani to the role of Founding Partner

In the past, Binaefer Dulani has been part of the leadership team at Dentsu Webchutney, where she led India's most awarded piece in Cannes Lions History: The Unfiltered History Tour winning multiple Grand Prix, and the Titanium Lion.

Binaifer Dulani is known for her work for ‘Marriage Conversations’ and ‘The Interview’ for Tanishq, ‘1947% More History’ for Britannia and Chhota Kaam & Chhoti Soch for Urban Company.

IAMAI’s DNB committee appoints Happilo’s Vikas D Nahar as chair; Smytten’s Swagat Sarangi to be co-chair

The IAMAI Digitally Native Brands Committee contributes towards the progress and growth of the digital consumer brands sector through policy engagements with governmental departments, regulatory bodies, opinion leaders and industry captains. The committee engages in key sectoral issues pertaining to logistics and supply chain, marketing and advertisement and regulations hampering industry efficiency. (From left to right: Vikas D Nahar and Swagat Sarangi)

Vikas D Nahar is the founder & chief executive officer, Happilo, and Swagat Sarangi is the co-founder, Smytten. They have been appointed to chair IAMAI.

Cricbuzz and Envision enter partnership to launch CricbuzzTV to promote local and international cricket in Middle East

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

Evision is the official broadcaster of the International Cricket Council (ICC) tournaments and will host these events on its CricLife “MAX” channels through 2027.