March 2024 – Page 45 – storyboard18

Flipkart appoints Paytm’s Vikash Singh as director – growth

Vikash Singh began his career at Sharp Edge and went on to work across DP Technology Corp, Sportzify and Tata Health.

Vikash Singh previously led Paytm as general manager – growth and marketing.

Metro Brands Ltd appoints Roch D’Souza as SVP of Marketing

With over 22 years of experience in the retail and FMCG sector, in his new role, Roch D’Souza will report to Alisha Rafique Malik, president at Metro Brands Ltd, and will actively contribute to driving the company’s marketing initiatives.

CXO Moves: Exec movements across ITC, Dentsu, VML, Pernod Ricard and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Ankit Kapoor, Anuj Bansal, Shiva Vannavada and Rahul Pansare)

Executive moves in the world of brands and agencies.

DoT’s technical arm has new draft on D2M tech standards in final stages: Report

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

D2M technology will allow beaming of live TV content directly to mobile phones without a cellular data connection.

CTV to be the largest distributor of content on large screens by 2030: Report

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Sudha Murty: All you need to know about the philanthropist, author, symbol of “Nari Shakti”

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: Moneycontrol)

Everything you need to know about Sudha Murty, who she is, her work and more – from why she spells her surname Murty and not Murthy and her saree collection to her Rajya Sabha nomination.

Publicis Groupe’s BBH India onboards Nisheeth Srivastava as executive creative director

In advertising, Nisheeth Srivastava started his career with Mudra Ahmedabad as an account planner and moved to Lowe Lintas as a copywriter. He has worked on a diverse set of brands like Moov, Krack, Google pay, Dulux Paints, OLX, Philips to name a few.

Based out of Delhi, Nisheeth Srivastava’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattaccharya, chief creative officer of BBH India.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

Union Minister Ashwini Vaishnaw on Google vs Indian apps battle: Startup ecosystem must be protected

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

The Union Minister said, “Ultimately, the startup ecosystem and the people who have created so much value in our society, in our economy, in our people’s lives, creating such innovative solutions, they must be protected.”

Parle-G Dark. It’s for real! Parle-G officially launches new variant, Parle-G Dark

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Parle-G Dark, featuring chocolate flavouring and updated packaging as Dark Cocoa Biscuits, garners excitement among consumers.